Download - You Are HERE!. Community Outcomes Strategy Effectiveness Community Outcomes Enhancement Strategies
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You Are HERE!
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CLAY COUNTS & SPF
2011 SITE VISIT
Community OutcomesStrategy EffectivenessCommunity Outcomes
Enhancement Strategies
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TARGETED OUTCOMES
Underage drinking prevalence outcomes
Targeted influencing factor outcomes
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Clay Counts Strategies Reduce number of
youth in grades 6, 8, 10, and 12 who report consuming alcohol in the past 30 days by 8 percentage points or 25% decrease
Reduce number of students who report having 5 or more alcoholic drinks in a row at least once in the last 2 weeks by 5 percentage points or 25% decrease
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2008 2009 2010 2011
33.80%28.90%
33.00%
23.70%
20.70%
14.80%
17.90%
13.20%
Clay Counts
BingePe
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Stu
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Binge Goal = 15.7% = target met
30 Day Use Goal = 25.8 = target met
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Drinking trends…
BINGE DRINKING 2012 Target : 15.7% 2011 Rate: 13.2%
EXCEEDED GOAL!
30-DAY-USE 2012 Target: 25.8% 2011 Rate: 23.7%
EXCEEDED GOAL!
Project Success – multi-faceted approachSessions for high-risk studentsSchool-wide activitiesEducationReferrals
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2008 2009 2010 20110.00%
2.00%
4.00%
6.00%
8.00%
10.00%
12.00%
9.80%9.00%
9.90%
4.80%
Reduce % of youth who report that there is a very good change of being seen as cool if they drink regularly
Cool
Per
cen
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f Y
ou
th
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2008 2009 2010 201126.00%
28.00%
30.00%
32.00%
34.00%
36.00%
38.00%
27.70%
28.60%
31.00%
36.70%
increase the proportion of youth in 6, 8, 10, and 12 grades who report that if a kid drank some beer, wine, or hard liquor
in their neighborhood, or the area around where they live, they would be caught by police
Per
cen
tag
e o
f Y
ou
th
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TARGETED OUTCOMES
Questions?
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STRATEGY EFFECTIVENESS
Program and participant outcome data
Extent of saturation
Plotting your own strategies
Breakdown of Strategies
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6th 8th 10th 12th Total
2008 0.93 0.88 0.8500000000000
01
0.99 0.9125
2009 0.91 0.91 0.8700000000000
01
0.9500000000000
01
0.91
2010 1 0.7700000000000
01
0.92 0.92 0.9025
2011 0.9 0.92 0.7700000000000
01
0.8200000000000
01
0.8525
5.00%
25.00%
45.00%
65.00%
85.00%
Clay Counts Project Success Participation Rates
Pe
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Pa
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ipa
nts
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Extent of Saturation
790
581
229 Prevention Education
Environmental
Media
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Extent of SaturationClay Counts Version
790
581
800 Prevention Education
Environmental
Media
Why such HIGH media numbers?
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Every 15 Minutes MAJOR EXPOSURE
Special Edition of The Clay Center Dispatch who has a circulation of 6200
Every 15 Minutes is shown on Twin Valley Telephone’s local access channel which has 3800 subscribers
News articles/ Community Announcements on KCLY which has a potential of 130,000 listeners
Participants, Parents, and Audience at Every 15 Minutes Event
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*Saturation Patrol
*Project SUCCESS
*Media Campaign
*Every 15 Minutes
*Group presentations*Newsletters*Sticker Shock
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STRATEGY EFFECTIVENESS
Questions?
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COMMUNITY MOBILIZATION
Most involved sectors
Under-utilized sectors
Community readiness/awareness shift
Key leader support
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Clay Counts Sectors
USD 379
Law Enforcement
Medical
Civic Groups
Volunteers
Lions Club
Youth
Groups
Parents
School Board
City/Co Gov
Rotary
Faith Community
BPW
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Youth serving
organizations
Sports Parent
MeetingsFaith-
based youth mtgs
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Key Leader Support Clay Center Police Chief Bill Robinson
School Counselor Kristin Wright
Health Administrator Dana Rickley
Intial Coordinator Lisa Seley
Community Prevention Specialist Jodie Biesner
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COMMUNITY MOBILIZATION
Questions?
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NEXT STEPS…
Impeding factors
Continuing progress
Lessons learned
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Future Plans Sustainability
Widening of Focus
Increase Recognition of Clay Counts
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Impeding Factors
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Proudest Moments
Culture of change
Data Movement
Collaboration and Support during Every 15 Minutes
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CLAY COUNTS & SPF
2011 SITE VISIT
Community OutcomesStrategy EffectivenessCommunity Outcomes
Enhancement Strategies
Thank you!