Yet another e-commerce integration
from the presentation at Magnolia Conference 2012, Basel 4th september 2012 http://www.magnolia-cms.com/community/magnolia-conference/program/presentation-day/presentations/openmind.html
What is ? "... a complete multichannel commerce software solution that integrates product content, commerce operations, and the extended channel to help retailers, manufacturers, and other businesses create a unified and seamless cross-channel experience for their customers - from online, to in-store, to mobile and beyond"
(not talking about Magnolia assuming you already know what Magnolia is, right?)
So, talking 'bout ecommerce SOFTWARE
... "a platform that enables online sales for B2B and B2C commerce. An e-commerce platform not only facilitates a transaction over the Web, but also supports the creation and continuing development of an online relationship.” (Gartner)
e-commerce is
morethan just selling products and services online
Sure, you not only need the ENGINE...a complete tool for managingyour catalogue and selling stuff
... but also the WINDOW-SHOPuser-friendly tools that allow you to easily deliver and optimize personalized shopping experiences and communicate with your customers across all channels.
A growing marketForecast for US online retail (billions of $), Forrester research
0
100
200
300
% of total retail(excl. grocery)
11% 11% 12% 13% 14% 15% 15%
2009 2010 2011 2012 2013 2014 2015
Here Hybris is a leader...
Gartner (Nov 2011)
leaderchallenger
ab
ility
to
exe
cu
te hybris
Oracle ATG
IBM WebSphereCommerce
completeness of vision
visionaryniche player
... widely deployed
... large customers
... large customers
... a completeplatform
Hybris also ships a CMS Module and well, you may think to build your e-commerce module on Magnolia...
So, why choosing to integrate
Magnolia over Hybris CMS?
just easier(yeah, you already know Magnolia is easy to use, right?)
A different CMS for
ecommerce websites only?
MORE features, RICHER ecosystem Not an addon, but a full-fledged CMS
FASTER implementation Developing Magnolia components vs Hybris components
Drawbacks?
Sure, you need bolts
OK, but... integrated?
how?
Not two systemstalking each other
DEEPLY integratedalways been a great plus for Magnolia... and Hybris perfectly fits
Back to reality,Tech pillssorry, just pills... won't be boring
Inside Hybrisbased on a jee open source stackruns on a customized version of tomcat
with custom hierarchical classloaders (ugh)
modules are spring based(and a custom scope... not so easy to @Template)
CMS features added through a jee filter and custom tags (remind anything?)
A real case history
B2B platform for dealers
already loves
for its online presence
chose
for e-commerce
So what?a CMS is mandatory... but why a different one?
Challenging deadlineno time to play(live in january 2012)
With Magnolia
saving timemaking the platformeasier to manage
great flexibility
Flexibility measureda new websitewith different look and feel and navigationbuilt with the same components
in 2 weeks
So, if you are running Magnolia and need e-commerce?
or,already on Hybris
and want additional flexibility and simplicity
?+
proved to be a great solution
DEMO time!a very simple demo based on standard Hybris accelerators(not too much to see... it just works)
Contact us!
via ferrari 39 Monza, Italyhttp://[email protected]
Fabrizio Giustina / [email protected]
