Download - YCN_Ukgreetingscards_submission2013
YCN & UK GREETINGS BRIEF:
DESIGN A RANGE OF GREETINGS CARDS
ENTRANTS:
DAVID GASKELL, SUZANNE MOORE, ELIZABETH TYRER
LEEDS COLLEGE OF ART
BA(hons) GRAPHIC DESIGN
YEAR 2
1 / 4
PRESENTING A NEW KIND OF ROMANTIC CARD
YCN & UK GREETINGS
BRIEF:
DESIGN A RANGE OF GREETINGS CARDS
ENTRANTS:
DAVID GASKELL, SUZANNE MOORE, ELIZABETH TYRER
LEEDS COLLEGE OF ART
BA(hons) GRAPHIC DESIGN
YEAR 2 2 / 4
NO RT H E R N
R O M A N C E
Plenty more fish and chips int’ sea.
I was a jammy git the day I met you.
I can’t be with someone who calls it dinner and not tea.
Tha pie’s on me!
Y’alright Chuck?
Aye love you.
Can I dunk my biscuit in your brew?
You look bloody fantastic!
You have a rate pair o’ tits...I mean eyes.
You’re on par with a
Yorkshire brew.
THE RANGE OF COMICAL PHRASES TO APPEAR ON THE CARDSTHE NORTHERN ROMANCE LOGO
OUR CONCEPT:To design a range of bloody fantastic, type based greetings cards that celebrate the country’s romantic relationships with a sense of Northern English humour. The cards are designed for students and young professionals, both male and female who want a card for their loved one, but without the usual cringing associated with getting too soppy.
Our cards have all the heart, without the pretense.
YCN & UK GREETINGS BRIEF:
DESIGN A RANGE OF GREETINGS CARDS
ENTRANTS:
DAVID GASKELL, SUZANNE MOORE, ELIZABETH TYRER
LEEDS COLLEGE OF ART
BA(hons) GRAPHIC DESIGN
YEAR 2
3 / 4
HOW THE CARDS WOULD LOOK
THE CARDS:
The type would be stamped/embossed onto high quality A6 card stock to create something tactile and authentic. The type that has been used has been hand rendered and then digitised to create a more personal communication, and the layout is simple to allow the quotes to be the central focus.
YCN & UK GREETINGS
BRIEF:
DESIGN A RANGE OF GREETINGS CARDS
ENTRANTS:
DAVID GASKELL, SUZANNE MOORE, ELIZABETH TYRER
LEEDS COLLEGE OF ART
BA(hons) GRAPHIC DESIGN
YEAR 2 4 / 4
THE RANGE:
To add additional value to the range, the envelopes would fold out
once opened into a heart shape, and would have an illustration
related to the chosen quote on the inside of the envelope as
displayed above. This could then be saved as a keepsake or
placed on the recipient’s wall as a poster.
Additional products would include gift tags, wrapping paper and
gift bags-cum-sick bags, all of which are designed to
communicate the same humorous and anti soppy sensibility that
belongs to the North of England.
HEART SHAPED ENVELOPE WRAPPING PAPER & GIFT TAG GIFT BAG/SICK BAG