Download - Yahoo Media Kit
Yahoo! Proprietary and Confidential. ©2007 All Rights Reserved
YAHOO! Meet Your New Customers
Presented By:Gabe Elliott
2Yahoo! Proprietary and Confidential. ©2007 All Rights Reserved
REACH YOUR CUSTOMERS
here here …and here
3Yahoo! Proprietary and Confidential. ©2007 All Rights Reserved
With over 70% of global search reach and 2.4 billion queries a day, Yahoo! is
committed to search.
YAHOO’S FOUR PILLAR APPROACH
Enabling people to find, use, share and expand all human
knowledge.
SEARCH
4Yahoo! Proprietary and Confidential. ©2007 All Rights Reserved
We continue to lead the industry by constantly delivering new and engaging content which is essential to our users.
YAHOO’S FOUR PILLAR APPROACH
A Destination For Great Content
CONTENT
5Yahoo! Proprietary and Confidential. ©2007 All Rights Reserved
At Yahoo!, we provide an environment of community that empowers people by
connecting them to others.
YAHOO’S FOUR PILLAR APPROACH
Feel the Pulse
COMMUNITY
6Yahoo! Proprietary and Confidential. ©2007 All Rights Reserved
At It started with My Yahoo!, but personalization is now pervasive
throughout Yahoo!.
YAHOO’S FOUR PILLAR APPROACH
Yahoo! Your Way
PERSONALIZATION
7Yahoo! Proprietary and Confidential. ©2007 All Rights Reserved
LEVERAGE OUR MODES OF ENGAGEMENT
Y! Italy Microsite Y! Mexico Movies Top Page Module
Y! Canada “Today on Yahoo!” Module
Y! France Video Clips
8Yahoo! Proprietary and Confidential. ©2007 All Rights Reserved
IT’S TIME TO GET TO KNOW YOUR CUSTOMERS
• 268 minutes each month per visitor
• Yahoo! is the leader in share of time spent on the internet (13.7%)
• We are the only major Internet company to have the average time spent per user increase every quarter over the past year (25% growth YOY)
8451,006
1,3241,452
1,169
0
200
400
600
800
1000
1200
1400
1600
1800
2000
2005 2006 2007 2008 2009
Millions of Internet Users Worldwide
9Yahoo! Proprietary and Confidential. ©2007 All Rights Reserved
THE #1 BRAND ON THE INTERNET• 23 world properties in 15 languages
• #1 Web destination in the world: o 550 million users monthly!
• #1 Start Page in the world : Yahoo.com
• #1 in Personalization:o More online users personalize their
Start Page with Yahoo! than with any other portal
Source: Yahoo! Internal Data
10Yahoo! Proprietary and Confidential. ©2007 All Rights Reserved
Integrate Your Online Communications with Search and Display AdvertisingDifferent marketing channels work in different ways – but at the core of all communications, it is important to re-enforce your strategic idea in every channel to increase the likelihood that your core message will ‘stick’ with consumers.
Strategic Brand Idea
Magazine
Radio
PR
Direct Mail
Newspaper
Search
Display
TV
MAKE YOUR ADVERTISING WORK HARDER
11Yahoo! Proprietary and Confidential. ©2007 All Rights Reserved
DISPLAY INCREASES TRADEMARK SEARCHES 26%On average, exposure to a display ad increases trademark searches by 26%.
*: Lift vs. Pre-campaign period
YOUR AD HERE
12Yahoo! Proprietary and Confidential. ©2007 All Rights Reserved
Display Audience
Solid Lifts, Mass Reach
Search & Display Audience
Larger Lifts, Targeted
Largest Lifts, Highly Targeted
Search & Display Audience
THE WHOLE IS GREATER THAN THE SUM OF ITS PARTS
13Yahoo! Proprietary and Confidential. ©2007 All Rights Reserved
THE WHOLE IS GREATER THAN THE SUM OF ITS PARTSDelivering users both search and graphical advertising is the most effective means of increasing online purchases you wouldn’t have otherwise received.
*: Lift vs. ControlThis metric was not tracked for the Home Loans test.
LIFT IN ONLINE PURCHASES
Graphical Only +50%
Search Only +210%
Search & Graphical +244%
LIFT IN SHARE OF ONLINE PURCHASES
Graphical Only +50%
Search Only +102%
Search & Graphical +135%
14Yahoo! Proprietary and Confidential. ©2007 All Rights Reserved
One team to piece it all together
Working with Yahoo!’s Cross Market Team can help you capture the global opportunity while simplifying all the complexity.
One point of contact to manage it all:
Localized consumer expertise
Editorial and marketplace management
Local campaign optimization
Reporting and Billing
Creative strategies and implementations
ALL YOUR MARKETS, ALL IN ONE
15Yahoo! Proprietary and Confidential. ©2007 All Rights Reserved
Bringing Measurability to the Online Marketing Mix• Quantify the total value of online
ad campaigns beyond the click and beyond the banner
• Give you confidence in the data and methods used to assess campaign branding performance
• Provide a deliverable with deep, actionable insights about the brand and its relationship to consumers
MEASUREMENT AND INSIGHT FOR THE ONLINE SPEND
AdvertisingBrand impact
Creative impactMedia performance
Audience quality
Brand Web SitesSite branding impactAudience qualityAbandonment & loyalty Purchase intent
SearchBranding effectsAudience quality
OtherSponsorships
VideoEmail
User-generated content
Branded GamingBranding value
Audience qualityEngagement
16Yahoo! Proprietary and Confidential. ©2007 All Rights Reserved
YAHOO! HAS THE AUDIENCE AND REACH : Y! NORTH AMERICA
Y! REGIONIMPRESSIO
NS
UNIQUE
USERS
Y! US 47.8B 147M
Y! Canada 967M 4.9M
Total Unique Users: 152 million
Total page views: 48.7 billion
17Yahoo! Proprietary and Confidential. ©2007 All Rights Reserved
YAHOO! AGGREGATES GLOBAL AND U.S. AUDIENCES
GLOBALLY U.S.
Total Internet Universe 900 M 190 M
Yahoo! Sites 550 M 146 M
Yahoo! FrontPage295 M
(81M avg day)
87 M (27M avg
day)
Yahoo! Mail 278 M 80M
Yahoo! News 112 M 36 M
Yahoo! Entertain. Ntwk. 105 M 34 M
Yahoo! Music 74 M 23 M
My Yahoo! 55 M 27 M
Yahoo! Messenger 55 M 18 M
Yahoo! Answers 42 M 13 M
Yahoo! Video ** 37 M 19 M
Yahoo! Groups 24 M 7 M
FLICKR.com 20 M 7 M
Yahoo! Mobile 9 M 3 M
Over a single month, these Yahoo! properties reach:
Over 53% of the global Internet population, and
Over 75% of the U.S. population
18Yahoo! Search Marketing Proprietary and Confidential. ©2006 All Rights Reserved
Y! Mail alone is larger than many countries…Across the globe, people prefer Yahoo! – it reaches 36% of Internet users, globally.
Source: comScore Media Metrix, August 2006
YAHOO! MAIL IS #1 GLOBALLY
Top Mail Sites, Worldwide
234.5
50.5
19.9
256.9
54.2
-25
25
75
125
175
225
275
Yahoo!
MSN
Hotmail
AOL
Gmail
163.com
Unique Visitors (Millions)
19Yahoo! Search Marketing Proprietary and Confidential. ©2006 All Rights Reserved
College educated. Dedicated viewers.Smart, affluent, tech and consumer electronics savvy, mail is their means for communicating, sharing photos, building and storing memories. The number one activity online, they are completely dedicated to their accounts and visit accordingly. 76% shop online.
Source: comScore Media Metrix, August 2006
YAHOO! MAIL : GLOBALLY
Unique Users:
256,919,000
Page Views: 43,036,000,000
Time per user:
21.6 minutes per day
mail.yahoo.com
20Yahoo! Search Marketing Proprietary and Confidential. ©2006 All Rights Reserved
Source: M:Metrics, April, 2008
Yahoo! is the #1 US Mobile Brand
Unique Users Per Month(millions)
17.6
11.910.8
22.1
Yahoo! Google AOL MSN
Yahoo! is the Leading Mobile Destination
Reach Consumers on the go with Yahoo! Mobile and Mobile Sponsored Search
#1 in Mobile Messaging#1 in Email #2 in Mobile Search#2 in News
21Yahoo! Search Marketing Proprietary and Confidential. ©2006 All Rights Reserved
Yahoo! reaches 22.1 million mobile web users
• That’s 1 out of every 2 Mobile Web Users!
• And we reach more mobile unique users in the U.S. than any of the other major portals.
* Source - M:Metrics, April 2008
• U.S. Mobile Unique Users *
• Yahoo! 22.1M
• Google 17.6M
• AOL 11.9M
• MSN 10.8M
Yahoo! Proprietary and Confidential. ©2007 All Rights Reserved
Contact : [email protected] u e s t i o n s ?
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