Download - Y-People Workshop Quick Wins
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Thank god forSocial Media.
Y-People - Quick Wins Workshop
23 november 2010
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Waarom is deze hype belangrijk?
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Nou,
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Dit is geen hype.
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77%van alle 14 - 26 jarigen in de VS gebruiken Social Media
Research done by eMarketer in January 2010Image by:
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64%van alle 27 - 43 jarigen in de VS gebruiken Social Media
Research done by eMarketer in January 2010Image by:
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46%van alle 44 - 62 jarigen in de VS gebruiken Social Media
Research done by eMarketer in January 2010Image by:
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36%van alle 63 - 75 jarigen in de VS gebruiken Social Media
Research done by eMarketer in January 2010Image by:
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De snelst groeiende groep gebruikers van Facebook?
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Vrouwen 55+
Research done by Facebook in March 2010
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Research done by Facebook in March 2010
9miljoen Hyves leden
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Research done by Facebook in March 2010
8miljoen NederlandseHyves leden
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Research done by Facebook in March 2010
5miljoen NederlandseHyves leden dieelke maandinloggen
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Research done by Facebook in March 2010
3,8miljoenNederlandseFacebook leden
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Research done by Facebook in March 2010
300.000NederlandseTwitter leden
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TV: 7,400,000
WEBSITE: 5,500,000
MAGAZINE: 2,400,000
TWITTER: 4,500,000
FACEBOOK: 3,500,000
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Crossmedia
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Crossmedia*) *) Kruisbestuiving van verschillende media zoals film, televisie, radio, print, internet, games, mobiele toepassingen en live-events waarbij tekst beeld en geluid over meerdere plaftformen wordt verzonden.
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Social Mediais niet nieuw
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Blogs1994 Podcasts
1994
HabboHotel
2000
Digg2004
Flickr2004
YouTube2005
Wikipedia2001
LastFM2002
MSN1995Friendster
2002MySpace
2003
Twitter2006
Foursquare2009
Delicious2003
Facebook2004
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Social Mediais geen hype
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Social Mediamaar wordt wel gehyped
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Traditionele Mediamaken een doorstart op Nieuwe Media
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DemocratiseringThe Lonely Villa
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DemocratiseringRear Window
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Social Mediahas only just begun
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39%Van alle Amerikanen
18-24 deelt foto’s, videos, presentaties en andere
media online
Research done by University of Michigan in March 2009Photo by JD Pilgrim
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39%
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61%van alle Amerikaanse
internetgebruikers zoekt online naar
medische informatie.
Research done by The PEW Interner & American Life Project, March 2009
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50%van alle Amerikaanse
doktoren zoekt online naar medische informatie.
Research done by The PEW Interner & American Life Project, March 2009
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Mensen hebben groot vertrouwen in online content.
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Heb je meer vertrouwen in een bedrijf of een persoon?
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Social mediais een elementair onderdeel van je marketingmix
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Social mediais een elementair onderdeel van je PR strategie
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Social mediais een elementair onderdeel van je HR beleid
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Social mediais een elementair onderdeel van je B2B beleid
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Social mediais een elementair onderdeel van je customer service
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Social mediais een elementair onderdeel van je interne communicatie
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Social mediais een elementair onderdeel van je marketing- PR- en communicatie strategie
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Ok.
Hoe beginnen?
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1LuisterenMetenInventariserenExperimentere UitvindenProberenTesten
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2Doelstelling
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Direct contact met je publiek
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Co-creatie
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Innovatie
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Trafficdriver
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3Join the conversation
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Bedenk een contentstrategie voor elk medium dat je wil gaan gebruiken
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Zet social media in tijdens een event
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Zet social media in bij je PR strategie naar Blogs en andere online media
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Begin je eigen Social Medium
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Met een beetje creativiteit, past social media in elke communicatie strategie
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Watch this presentation again: slideshare.net/marjolijn
Or contact me on Twitter: twitter.com/marjolijn