#LIVEFROMVINE

WHERE Los Angeles, CA

WHEN August 1 - 4, 2013

IDEA Shatter the ‘live reporter’ paradigm by utilizing the emerging social media platform Vine to record 6 second clips of moments, action and interviews of Red Bull athletes at X-Games. Professional skateboarder Joey Brezinski would act as filmer, host and publisher with guidance from Red Bull’s digital team.

FORMAT Red Bull + Red Bull LA’s Vine

WHO Joey Brezinski

TARGETS

Launch the first local Vine account (@redbullLAX) as a contributing platform to the local twitter handle.

Produce 4 to 6 Vines per day during the 3 days of competition. Creative direction is up for discussion with Joey.

Promote these videos on redbull.com in our coverage of X-Games.

X-GAMES #LIVEFROMVINE