WURL Confidential 1
Wurl BridgeApril 28, 2014
Beta starts June 1, 2014
WURL Confidential 2
“As a Pay TV service provider, we’re always looking for new services to grow ARPU. OTT content has the potential to help us in two ways: attracting new viewers and we creating a new revenue stream by bringing web-style ad targeting to television.”
Meaningful revenue from OTT
THERE’S LOTS OF CONSUMER INTEREST IN OTT, BUT OPERATORS WANT INCREMENTAL REVENUE.
Wurl Bridge• On-demand OTT videos for linear TV viewers.• Incremental revenue for operators and networks.
Wurl BridgeWith the Wurl Bridge API, applications retrieve short-form OTT videos related to linear TV & movies.
Meaningful revenue from OTT
• While watching TV, get 1-click access to OTT content that’s related to the TV series being watched.
• Wurl indexes short-form video content related to 1000s of TV shows and movies.
• Any application – use TV & movie asset IDs (TMS, Rovi, EIDR) to retrieve videos from the Wurl Bridge API
New ad inventory for linear TV: ad-supported OTT content available on-demand while watching live broadcasts.
More info: wurl.com/bridge
WURL Confidential 4
Sheldon’s Brain – YouTube.com
Date Night – CBS.com
Killer Gorilla – TBS.com
Load More Clips +
+STREAMSBig Bang Theory
Wurl Bridge: Not just for sports.The Wurl Index is constantly updated with new videos related to 1000s of TV series and movies.
WURL Confidential 5
Wurl Bridge Creates significant new ad inventory from linear TV viewing.
Additive Ads. Ads attached to OTT videos create incremental ad inventory for MVPDs and networks.
Linear advertising
Linear video
0 6030
web-based ad insertion
Short-form OTT video
OTT
Linear
During a 1-hour TV show, viewers have on-demand access to short form OTT videos that include 5-10 second pre-roll and post-roll ads.
WURL Confidential 6
Wurl, Inc.550 Lytton AvenuePalo Alto, California 94301
Sean Doherty, [email protected]
Wurl BridgeBeta starts June 1, 2014