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& web 2.0 Day 1Fabien Marchesini
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Part 1) Marketing & strategy :
identifying your objectives, your target,
building a plan and defining your KPI.
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C) Key Performance Indicator (KPI)
- Paid media, own media, earn media.
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Part 2 ) How to change behaviours through advertising ? The secrets of
psychologist and advertising superstar
Adam Ferrier.
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Part 3) Zoom on YouTube and other social media. What are their
particularities, leverage means, how can
you adapt your content to each platform ?
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Part 4) How to stand out from the crowd on social media ?
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Part 5) The power of influencers (above
all on YouTube).
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Part 6) The importance of community management to build an active
community.
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& web 2.0 Day 2Fabien Marchesini
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9h30-10h30 : Masterclass “How to create an
awesome video ?”
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Part 1) Storyboarding : the importance
of writing a scenario and the codes of
web video
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Part 2) Filming : how to arrange a scene
and use different shooting techniques
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Part 3) Editing : the basics, a few tricks,
how to export a video ?