Writing Content That Resonates With Influencers
Matt Roberts, Co-founder, VP Product @Linkdex
My two favorite words
Because we’re all need to do it
Resonated if communications have been received & understood
Influenced if changed behavior & achieved objectives?
Resonate & influence combined
CommunicationsReceived
MessageUnderstood
ChangedBehavior
ObjectivesAchieved
We’re at a content conference.What does success look like?
• Mentions & Links
• Tweets / Likes / Shares
• Rankings / Traffic / Conversions
• Awareness
So who are we going to resonate with to maximize influence
Who’s read these?
Influence the few and reach the many
What if it wasn’t true!
And it’s way more complicated
Read these books!
REAL key to is influenceare human relationshipswith those closest to us
People like your customers
Market experts
You chose agencies because they have established relationships
Only the best contentcan be promoted
Need to invest in the best content
Great writers also have existing relationships in the right circles
Establish & maintain deep relationships
150 – 290Plates
DunbarKillworthNumber
Resonate in the right place
Take responsibility influencer success?Read Nancy Duarte’s book ‘Resonate’
Flexible about who drives the agenda?
News is dynamic and moves fast…be ready
Monitor the news agenda
Offer opinions on today’s conversation
Supplement the news agenda
As well BIG ideas driving the agenda
Even own BIG ideas (that might be wrong)
Does it work?
I eat it…it’s tasty!
We wanted to talk Geo Rankings
• Whitepaper• Think Tank• Lunch Briefing• Guest Posting
Then…our amazing authorship data
If I’ve resonated you’ve heard & understood that
• We all need to resonate + influence
• Finding and maintaining relationships with people is key
• Taking part in today’s conversation is as important as starting your own
I will have influenced you if…
• You change the way you work because of what you’ve heard
• You come and find out more about Linkdex
Matt Roberts, Co-founder, VP Product @Linkdex