World War Me:Facebook Advertising That Gets

Attention for Your Business

By Mike Mintz, Esq.

Top 10 Facebook Advertising Tips*

*Available for Free on Facebook, and made visual

here.

1. Ask Questions* in your body text to engage your audience

Don’t you just want FACEBOOK to

change all the time?

* Questions raise curiosity.

No.

2. Create a sense of urgency with words such as: “enroll online today,” register now,” or “call today” (or “shark!”)

How to Create aKILLER Call to Action

1. Create a context by showing the need

2. Clearly explain the benefits to the buyer

3. Keep it simple: don’t give too many options

4. Use urgency phases like “buy now” or “offer expires”

Don’t get eaten!Live another day!Avoid teeth!

3. Highlight special offers or discounts. Use words like “free”, “discount,” and “20% off”

A Successful Shoplifting

Ad Campaign

4. Keep the language simple, short& concise. Make every word count.

K.I.S.S. (keep it simple stupid) by avoiding the

following:

1. Corporate jargon2. Technical mumbo jumbo3. Legalese4. Klingon

No Klingon

5. Use colorful, engaging images that maximize the space and avoid logos

Best

No Color

Too much

Here’s what you have to work with: 110 x 80

6. Send users to a relevant landing page that references what your ad says

Landing Page Tips:

1. Engineer the experience from start to finish (think Disney World)

2. Engaging headlines should greet the user upon arrival

3. Dedicate the space to a single purpose

4. Make a clear call to action

5. If sending users to your Facebook Page use a custom iFrame – NOT the Wall

7. Targeting by location. Select the area where your target audience is located

Location Targeting Tips:

1. Narrow down neighborhood by target buyers: where do they live and work?

2. Be realistic about how far people will travel for what you offer

3. Test different geographic markets with different ads

8. Use the demographic profile of your existing customers to help target who your new customers might be

9. Target users based on their interests and likes, not what they might search for – focus on topics and themes rather than individual terms

10. Break your target audience into smaller groups and hyper-target them with more specific ads to suit their needs

Segment target audiences:

1. Gnomes

2. Gnomes who like sports

1. Jets2. Knicks

3. Gnomes who like bikes

1. Female2. Male

Stand out even more …

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World War Me: Facebook Advertising that Works

Available in May 2011

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