Download - Workshop #digitalstrategy
![Page 1: Workshop #digitalstrategy](https://reader034.vdocuments.us/reader034/viewer/2022051720/588287fa1a28abca6d8b480b/html5/thumbnails/1.jpg)
![Page 2: Workshop #digitalstrategy](https://reader034.vdocuments.us/reader034/viewer/2022051720/588287fa1a28abca6d8b480b/html5/thumbnails/2.jpg)
Workshop #digitalstrategy
![Page 3: Workshop #digitalstrategy](https://reader034.vdocuments.us/reader034/viewer/2022051720/588287fa1a28abca6d8b480b/html5/thumbnails/3.jpg)
![Page 4: Workshop #digitalstrategy](https://reader034.vdocuments.us/reader034/viewer/2022051720/588287fa1a28abca6d8b480b/html5/thumbnails/4.jpg)
“O briefing como gerador de negócio”
![Page 5: Workshop #digitalstrategy](https://reader034.vdocuments.us/reader034/viewer/2022051720/588287fa1a28abca6d8b480b/html5/thumbnails/5.jpg)
Cap. I“Matriz Ideal de Pensamento”
![Page 6: Workshop #digitalstrategy](https://reader034.vdocuments.us/reader034/viewer/2022051720/588287fa1a28abca6d8b480b/html5/thumbnails/6.jpg)
01# Antes da reunião02# O Briefing do Cliente 03# Research 04# Mapear paisagem 05# Entender como funciona 06# Debrief07# Brief II08# Processo Criativo 09# Cross-selling 10# Mapa anual11# Avaliação/Evolução
![Page 7: Workshop #digitalstrategy](https://reader034.vdocuments.us/reader034/viewer/2022051720/588287fa1a28abca6d8b480b/html5/thumbnails/7.jpg)
01# Antes da reunião02# O Briefing do Cliente 03# Research 04# Mapear paisagem 05# Entender como funciona 06# Debrief07# Brief II08# Processo Criativo 09# Cross-selling 10# Mapa anual11# Avaliação/Evolução
![Page 8: Workshop #digitalstrategy](https://reader034.vdocuments.us/reader034/viewer/2022051720/588287fa1a28abca6d8b480b/html5/thumbnails/8.jpg)
![Page 9: Workshop #digitalstrategy](https://reader034.vdocuments.us/reader034/viewer/2022051720/588287fa1a28abca6d8b480b/html5/thumbnails/9.jpg)
Press PeopleProduct
Experience
![Page 10: Workshop #digitalstrategy](https://reader034.vdocuments.us/reader034/viewer/2022051720/588287fa1a28abca6d8b480b/html5/thumbnails/10.jpg)
01# Antes da reunião
02# O Briefing do Cliente 03# Research 04# Mapear paisagem 05# Entender como funciona 06# Debrief07# Brief II08# Processo Criativo 09# Cross-selling 10# Mapa anual11# Avaliação/Evolução
![Page 11: Workshop #digitalstrategy](https://reader034.vdocuments.us/reader034/viewer/2022051720/588287fa1a28abca6d8b480b/html5/thumbnails/11.jpg)
Às vezes
![Page 12: Workshop #digitalstrategy](https://reader034.vdocuments.us/reader034/viewer/2022051720/588287fa1a28abca6d8b480b/html5/thumbnails/12.jpg)
Muitas vezes
![Page 13: Workshop #digitalstrategy](https://reader034.vdocuments.us/reader034/viewer/2022051720/588287fa1a28abca6d8b480b/html5/thumbnails/13.jpg)
Curiosity saved the planner
![Page 14: Workshop #digitalstrategy](https://reader034.vdocuments.us/reader034/viewer/2022051720/588287fa1a28abca6d8b480b/html5/thumbnails/14.jpg)
Refinar com cliente
![Page 15: Workshop #digitalstrategy](https://reader034.vdocuments.us/reader034/viewer/2022051720/588287fa1a28abca6d8b480b/html5/thumbnails/15.jpg)
01# Antes da reunião02# O Briefing do Cliente
03# Research 04# Mapear paisagem 05# Entender como funciona 06# Debrief07# Brief II08# Processo Criativo 09# Cross-selling 10# Mapa anual11# Avaliação/Evolução
![Page 16: Workshop #digitalstrategy](https://reader034.vdocuments.us/reader034/viewer/2022051720/588287fa1a28abca6d8b480b/html5/thumbnails/16.jpg)
1# contexto macro/ micro
2# tendências / hot topics
3# consumidor
4# marca
5# categoria / concorrência
6# categorias colaterais/estruturantes (best-practices)
![Page 17: Workshop #digitalstrategy](https://reader034.vdocuments.us/reader034/viewer/2022051720/588287fa1a28abca6d8b480b/html5/thumbnails/17.jpg)
Brand Mktg/Comms Plan
![Page 18: Workshop #digitalstrategy](https://reader034.vdocuments.us/reader034/viewer/2022051720/588287fa1a28abca6d8b480b/html5/thumbnails/18.jpg)
01# Antes da reunião02# O Briefing do Cliente 03# Research
04# Mapear paisagem 05# Entender como funciona 06# Debrief07# Brief II08# Processo Criativo 09# Cross-selling 10# Mapa anual11# Avaliação/Evolução
![Page 19: Workshop #digitalstrategy](https://reader034.vdocuments.us/reader034/viewer/2022051720/588287fa1a28abca6d8b480b/html5/thumbnails/19.jpg)
Digital landscape
![Page 20: Workshop #digitalstrategy](https://reader034.vdocuments.us/reader034/viewer/2022051720/588287fa1a28abca6d8b480b/html5/thumbnails/20.jpg)
01# Antes da reunião02# O Briefing do Cliente 03# Research 04# Mapear paisagem
05# Entender como funciona 06# Debrief07# Brief II08# Processo Criativo 09# Cross-selling 10# Mapa anual11# Avaliação/Evolução
![Page 21: Workshop #digitalstrategy](https://reader034.vdocuments.us/reader034/viewer/2022051720/588287fa1a28abca6d8b480b/html5/thumbnails/21.jpg)
> Como funciona (comprar, usar, ler, etc)
> Quais são as agências
![Page 22: Workshop #digitalstrategy](https://reader034.vdocuments.us/reader034/viewer/2022051720/588287fa1a28abca6d8b480b/html5/thumbnails/22.jpg)
01# Antes da reunião02# O Briefing do Cliente 03# Research 04# Mapear paisagem 05# Entender como funciona
06# Debrief07# Brief II08# Processo Criativo 09# Cross-selling 10# Mapa anual11# Avaliação/Evolução
![Page 23: Workshop #digitalstrategy](https://reader034.vdocuments.us/reader034/viewer/2022051720/588287fa1a28abca6d8b480b/html5/thumbnails/23.jpg)
> Alinhavar de ideias/conceito
> Mais valia/valor acrescentado (fruto research / visão de negócio)
> Extra ao ponto de partida do briefing (não ir buscar negócio mas gerar negócio)
![Page 24: Workshop #digitalstrategy](https://reader034.vdocuments.us/reader034/viewer/2022051720/588287fa1a28abca6d8b480b/html5/thumbnails/24.jpg)
01# Antes da reunião02# O Briefing do Cliente 03# Research 04# Mapear paisagem 05# Entender como funciona 06# Debrief
07# Brief II08# Processo Criativo 09# Cross-selling 10# Mapa anual11# Avaliação/Evolução
![Page 25: Workshop #digitalstrategy](https://reader034.vdocuments.us/reader034/viewer/2022051720/588287fa1a28abca6d8b480b/html5/thumbnails/25.jpg)
![Page 26: Workshop #digitalstrategy](https://reader034.vdocuments.us/reader034/viewer/2022051720/588287fa1a28abca6d8b480b/html5/thumbnails/26.jpg)
> Os melhores briefings são aqueles que são feitos em conjunto com a equipa criativa
> Integrar visões
> Deixar cair pontos de vista que já não façam sentido
![Page 27: Workshop #digitalstrategy](https://reader034.vdocuments.us/reader034/viewer/2022051720/588287fa1a28abca6d8b480b/html5/thumbnails/27.jpg)
01# Antes da reunião02# O Briefing do Cliente 03# Research 04# Mapear paisagem 05# Entender como funciona 06# Debrief07# Brief II
08# Processo Criativo 09# Cross-selling 10# Mapa anual11# Avaliação/Evolução
![Page 28: Workshop #digitalstrategy](https://reader034.vdocuments.us/reader034/viewer/2022051720/588287fa1a28abca6d8b480b/html5/thumbnails/28.jpg)
> Trabalho em conjunto
> Reuniões intermédias
> Às vezes ideias criativas fora da estratégia são melhores
![Page 29: Workshop #digitalstrategy](https://reader034.vdocuments.us/reader034/viewer/2022051720/588287fa1a28abca6d8b480b/html5/thumbnails/29.jpg)
![Page 30: Workshop #digitalstrategy](https://reader034.vdocuments.us/reader034/viewer/2022051720/588287fa1a28abca6d8b480b/html5/thumbnails/30.jpg)
01# Antes da reunião02# O Briefing do Cliente 03# Research 04# Mapear paisagem 05# Entender como funciona 06# Debrief07# Brief II08# Processo Criativo
09# Cross-selling 10# Mapa anual11# Avaliação/Evolução
![Page 31: Workshop #digitalstrategy](https://reader034.vdocuments.us/reader034/viewer/2022051720/588287fa1a28abca6d8b480b/html5/thumbnails/31.jpg)
> Voltando à “paisagem”
> Integrar
> Rentabilizar
![Page 32: Workshop #digitalstrategy](https://reader034.vdocuments.us/reader034/viewer/2022051720/588287fa1a28abca6d8b480b/html5/thumbnails/32.jpg)
01# Antes da reunião02# O Briefing do Cliente 03# Research 04# Mapear paisagem 05# Entender como funciona 06# Debrief07# Brief II08# Processo Criativo 09# Cross-selling
10# Mapa anual11# Avaliação/Evolução
![Page 33: Workshop #digitalstrategy](https://reader034.vdocuments.us/reader034/viewer/2022051720/588287fa1a28abca6d8b480b/html5/thumbnails/33.jpg)
![Page 34: Workshop #digitalstrategy](https://reader034.vdocuments.us/reader034/viewer/2022051720/588287fa1a28abca6d8b480b/html5/thumbnails/34.jpg)
01# Antes da reunião02# O Briefing do Cliente 03# Research 04# Mapear paisagem 05# Entender como funciona 06# Debrief07# Brief II08# Processo Criativo 09# Cross-selling 10# Mapa anual
11# Avaliação/Evolução
![Page 35: Workshop #digitalstrategy](https://reader034.vdocuments.us/reader034/viewer/2022051720/588287fa1a28abca6d8b480b/html5/thumbnails/35.jpg)
#data
![Page 36: Workshop #digitalstrategy](https://reader034.vdocuments.us/reader034/viewer/2022051720/588287fa1a28abca6d8b480b/html5/thumbnails/36.jpg)
#data#decisões
![Page 37: Workshop #digitalstrategy](https://reader034.vdocuments.us/reader034/viewer/2022051720/588287fa1a28abca6d8b480b/html5/thumbnails/37.jpg)
![Page 38: Workshop #digitalstrategy](https://reader034.vdocuments.us/reader034/viewer/2022051720/588287fa1a28abca6d8b480b/html5/thumbnails/38.jpg)
eis senão quandoa
magia acontece
![Page 39: Workshop #digitalstrategy](https://reader034.vdocuments.us/reader034/viewer/2022051720/588287fa1a28abca6d8b480b/html5/thumbnails/39.jpg)
![Page 40: Workshop #digitalstrategy](https://reader034.vdocuments.us/reader034/viewer/2022051720/588287fa1a28abca6d8b480b/html5/thumbnails/40.jpg)
Cap. II“Estratégia Digital”
![Page 41: Workshop #digitalstrategy](https://reader034.vdocuments.us/reader034/viewer/2022051720/588287fa1a28abca6d8b480b/html5/thumbnails/41.jpg)
DigitalStrategy?
![Page 42: Workshop #digitalstrategy](https://reader034.vdocuments.us/reader034/viewer/2022051720/588287fa1a28abca6d8b480b/html5/thumbnails/42.jpg)
DigitalStrategy?
![Page 43: Workshop #digitalstrategy](https://reader034.vdocuments.us/reader034/viewer/2022051720/588287fa1a28abca6d8b480b/html5/thumbnails/43.jpg)
Gerar negócio ao cliente
![Page 44: Workshop #digitalstrategy](https://reader034.vdocuments.us/reader034/viewer/2022051720/588287fa1a28abca6d8b480b/html5/thumbnails/44.jpg)
Agência>>> B2B >>> B2C
![Page 45: Workshop #digitalstrategy](https://reader034.vdocuments.us/reader034/viewer/2022051720/588287fa1a28abca6d8b480b/html5/thumbnails/45.jpg)
Equipa Criativa
![Page 46: Workshop #digitalstrategy](https://reader034.vdocuments.us/reader034/viewer/2022051720/588287fa1a28abca6d8b480b/html5/thumbnails/46.jpg)
![Page 47: Workshop #digitalstrategy](https://reader034.vdocuments.us/reader034/viewer/2022051720/588287fa1a28abca6d8b480b/html5/thumbnails/47.jpg)
Added Value
Engagement
![Page 48: Workshop #digitalstrategy](https://reader034.vdocuments.us/reader034/viewer/2022051720/588287fa1a28abca6d8b480b/html5/thumbnails/48.jpg)
Obrigada.
@jv_wiz
www.linkedin.com/in/joanaveiga