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Working With Industry Boot Camp Keeping Track of What’s in the Soup
February 12, 2015
KICKOFF LUNCH & LEARN
Copyright © 2015 Kansas State University
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KEEPING TRACK OF WHAT’S IN THE SOUP
K-State 2025 Strategic Action Plan for Corporate Engagement * • Key Activity #9: Collect and track information on all
aspects of corporate engagement across the university by deploying a robust and secure Customer Relationship Management (CRM) system.
* See www.k-state.edu/corporate
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KEEPING TRACK OF WHAT’S IN THE SOUP
Traditional corporate relations • Philanthropy-based, relationship data tracked in
fundraising system (e.g. K-State Alumni Association’s ONE system)
Strategic corporate engagement
• Multi-faceted, relationship data tracked in Customer Relationship Management (CRM) System
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KEEPING TRACK OF WHAT’S IN THE SOUP
Corporate engagement CRM: track and analyze metrics to measure progress
• Site visits: corporate to campus & vice versa • Research opportunities
• Employment data
• Continuing education data • Licensing & technology transfer
• Individual executive and faculty engagement
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KEEPING TRACK OF WHAT’S IN THE SOUP
Why is this important to K-State?
How does it impact you and your interactions with industry?
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KEEPING TRACK OF WHAT’S IN THE SOUP
Eastman Kodak Company • 1975: Kodak develops 1st digital camera, drops product line
for fear it will threaten core business
• 1976: Kodak has 90% share of USA photographic film market
• “Kodak executives cannot fathom a world without traditional film.”
• 1990: marks beginning of film sales decline, Kodak initiates 10-year transition to digital photography
• 2012: Kodak files for Chapter 11 bankruptcy protection
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KEEPING TRACK OF WHAT’S IN THE SOUP
NOBODY WANTS TO BE THE NEXT “KODAK CASE STUDY”
• Pace of disruptive technology is accelerating • Corporations want to partner with K-State;
they are reaching out to us
• You may already have relationships with these corporations
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KEEPING TRACK OF WHAT’S IN THE SOUP
Sharing information is essential to strategic corporate partnerships
• Office of Corporate Engagement CRM System: source of truth for strategic partnerships
• Security levels dictate access to information
• Focus limited K-State resources on greatest potential for return on investment
Copyright © 2015 Kansas State University