Work Session on the Communication of Statistics Geneva, 18-20 June 2014
Maria Jesus Vinuesa ([email protected])INE-Spain
Statistical Pills
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• Introduction to Explica• INE experience producing videos• Marketing studies: less is more• Statistical pills• How do we produce the videos?• Next steps
Statistical Pills
Statistical Literacy Portal: Explica
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2010: INE started to work on a Statistical Literacy initiative
objective
-help people to become familiar with some basic concepts and so enhance the proper use of statistical information
-raise awareness of the statistical activity undertaken by the INE
Facilitate the re-use of the information produced
Facilitate access to and the use of statistical data
Improve communication about the methods and the quality of the data
Facilitate the re-use of the information produced
Facilitate access to and the use of statistical data
Improve communication about the methods and the quality of the data
Statistics as a scienceHistory of the statisticsGamesVideosApplications
Statistics as a scienceHistory of the statisticsGamesVideosApplications
Statistics as a scienceHistory of the statistics
GamesVideos
Applications
Statistics as a scienceHistory of the statistics
GamesVideos
Applications
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• Introduction to Explica• INE experience producing videos• Marketing studies: less is more• Statistical pills• How do we produce the videos?• Next steps
Statistical Pills
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We have a channel INEDifusion
31Videos (16 in English), total 184,000 views
Different subjects:
Consumer Price Index
Labour Force Survey
Gross Domestic Product
National Statistics Institute
Census..
We have a channel INEDifusion
31Videos (16 in English), total 184,000 views
Different subjects:
Consumer Price Index
Labour Force Survey
Gross Domestic Product
National Statistics Institute
Census..
INE experience producing videos
• Explain a statistical operation (CPI, GDP, Census..)• 3-4 minutes of duration
Characteristics of our videos:
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INE experience producing videos
We have found inspiration in other Statistical offices
Thanks!!!
• Explain a statistical operation (CPI, GDP, Census..)• 3-4 minutes of duration
Characteristics of our videos:
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INE experience producing videos
We have found inspiration in other Statistical offices
Thanks!!!
• reach new users
• increase the visibility of our statistical operations
• enhance statistical literacy among the general public
Achievements:
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INE experience producing videos
We are happy, but…
Feedback from some users
Too long
Not explain everything about the subject
a bit contradictory?
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INE experience producing videos
We have done some research and have got
some findings
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• 90% of the information that our brain receives is visual.
• In social networks and websites in general, users share more videos than other information.
• YouTube is the world’s second largest search engine.
• Audio-visual content represents 40% of the overall Internet traffic.
• more than 79% of people who use the Internet frequently watched various videos.
• 90% of the information that our brain receives is visual.
• In social networks and websites in general, users share more videos than other information.
• YouTube is the world’s second largest search engine.
• Audio-visual content represents 40% of the overall Internet traffic.
• more than 79% of people who use the Internet frequently watched various videos.
Advantages of developing video projects. General
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People demand this new language of communication It allows us to reach high levels of dissemination at a very low cost and investing a reasonable amount of time and resources.
Videos showing how our institution works help us to get closer to people, in particular to young people
People demand this new language of communication It allows us to reach high levels of dissemination at a very low cost and investing a reasonable amount of time and resources.
Videos showing how our institution works help us to get closer to people, in particular to young people
Advantages of developing video projects. INE perspective
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• Introduction to Explica• INE experience producing videos• Marketing studies: less is more• Statistical pills• How do we produce the videos?• Next steps
Statistical Pills
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the degree of attention on video usually decreases the longer the video is According to statistics: • After a minute watching a video, 56% of the audience is gone.
• average length of time a video is watched is 2.7 m
• The average advertisement length has been reduced
the degree of attention on video usually decreases the longer the video is According to statistics: • After a minute watching a video, 56% of the audience is gone.
• average length of time a video is watched is 2.7 m
• The average advertisement length has been reduced
Marketing studies: less is more
We decided to produce shorter videos
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Statistical pills
Experience +
Users feedback +
Studies +
“Less is more principle”
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• Introduction to Explica• INE experience producing videos• Marketing studies: less is more• Statistical pills• How do we produce the videos?• Next steps
Statistical Pills
It is a micro video (of less than 60 seconds) which
shows certain knowledge related to a Statistical topic
•Basic statistical concepts (proportions, rates..)
•Official Statistics definitions and procedures.
What is a statistical pill?
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• Introduction to Explica• INE experience producing videos• Marketing studies: less is more• Statistical pills• How do we produce the videos?• Next steps
Statistical Pills
How do we produce the videos?
Stages:
1. Choosing the topic
2. Writing the script
3. Recording the audio
4. Editing the video
5. Checking it
6. Uploading it on YouTube
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Next statistical pills
• Consumer Price Index and the Harmonised Index of Consumer Prices in EU (HICP)
• At-risk-poverty threshold rate
• Microdata, what for?
•The purchasing power parities and purchasing power standards
•Economically active/inactive persons; employed/unemployed
•the concept of seasonal adjustment of short-term indicators