Download - Wisconsin Main Street Social Media 301
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Main Street“Social Media
301”Sheila ScarboroughTourism Currents
@SheilaS@TourismCurrents
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What We’ll Talk About• Social media & your Main Street strategy & goals• What’s working? Basic analytics• Your one thing isn’t enough – regional social media marketing• Digital communications trends@SheilaS
@TourismCurrents
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1) Social media & your Main Street
strategy and goals
@SheilaS@TourismCurrents
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Strategy...
Have One!@SheilaS
@TourismCurrents
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Strategy Down to Each Social Post
Goals for your Main Street organization
Marketing communications to support goals
Social media that supports your marketing
Instagram posts to reach particular market
@SheilaS@TourismCurrents
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Strategy to Social Post ExampleIncrease visibility of crafter / maker “scene”
Marketing goal to support - reach textile crafters
Social media to support crafter outreach
Instagram photos of textile arts, using hashtags like #quilting, #spinstagram, & #fiberarts
@SheilaS@TourismCurrents
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Let’s think big for a minute
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Example: Integration
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Example: Cross-promotion
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Don’t forget SEO(Search Engine
Optimization) aka
Getting Found Online
@SheilaS@TourismCurrents
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Give people what they are Googling for ....
and be specific
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“You have to have a plan, so you can
change it.”Editorial
Calendars keep you on track
@SheilaS@TourismCurrents
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Editorial Calendar: Oregon
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Editorial Calendar: HubSpot
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Editorial Calendar: Historic Site
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Too Much? Try Leslie’s Plan(tools required: paper & pen)
• Monday - General destination info & history• Tuesday - Calendar of Events• Wednesday - Recreation/outdoor, or restaurants• Thursday - Upcoming weekend events, weather, #TBT• Friday - Highlight an area attraction
@SheilaS@TourismCurrents
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2) What IS working for you? Basic analytics
@SheilaS@TourismCurrents
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Start With the Big Dog – Google Analytics
@SheilaS@TourismCurrents
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Facebook Analytics (Insights)
@SheilaS@TourismCurrents
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Twitter Analytics
@SheilaS@TourismCurrents
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3) Your one thing isn’t enough - regional social
media marketing@SheilaS
@TourismCurrents
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4) Digital communications
trends
@SheilaS@TourismCurrents
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Trend: Live experiences &
video via mobile apps like
Periscope & Snapchat
@SheilaS@TourismCurrents
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Live experiences on video – Periscope
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In the moment – Snapchat
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Trend: Effective social media
includes pay-to-play (ads)
@SheilaS@TourismCurrents
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Trend: Using social media for customer service
@SheilaS@TourismCurrents
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Being helpful online is like being helpful offline
Photo courtesy US National Archives on Flickr Commons
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Those Trends & Your Main Street• Lock down your Main Street brand name on new social platforms• Experiment with live video on Periscope• Practice sending a snap• Get social media ad money into your budget• Customer service – answer the social media telephone!• Check notifications, understand that responses are expected
@SheilaS@TourismCurrents
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Thank you, Wisconsin!Sheila ScarboroughTourism Currents