Download - Winning on the Web
![Page 1: Winning on the Web](https://reader034.vdocuments.us/reader034/viewer/2022052505/554d05d2b4c905d4568b486b/html5/thumbnails/1.jpg)
![Page 2: Winning on the Web](https://reader034.vdocuments.us/reader034/viewer/2022052505/554d05d2b4c905d4568b486b/html5/thumbnails/2.jpg)
Lee Wilkins Director of Web Services 815-220-3911 [email protected]
This presentation as well as all LKCS presentations are available at http://www.youtube.com/lkcsperu for future review.
![Page 3: Winning on the Web](https://reader034.vdocuments.us/reader034/viewer/2022052505/554d05d2b4c905d4568b486b/html5/thumbnails/3.jpg)
Index – Design and Branding – Content Management Systems (CMS) – Integrated Custom Tools – Mobile Sites – Micro Sites – Social Media Marketing – QR Codes – NFC (Near Field Communication) – Responsive Web Design
![Page 4: Winning on the Web](https://reader034.vdocuments.us/reader034/viewer/2022052505/554d05d2b4c905d4568b486b/html5/thumbnails/4.jpg)
Design and Branding
• Clean Design – Professional design – Organized and consolidated content areas – Images that support content, emphasize value or brand
image, not generic filler – Integrated third-party elements
![Page 5: Winning on the Web](https://reader034.vdocuments.us/reader034/viewer/2022052505/554d05d2b4c905d4568b486b/html5/thumbnails/5.jpg)
Design Sample
![Page 6: Winning on the Web](https://reader034.vdocuments.us/reader034/viewer/2022052505/554d05d2b4c905d4568b486b/html5/thumbnails/6.jpg)
Design and Branding
• Branding – Design and overall presentation that defines
your “identity” – Build consistency with all marketing efforts – Maintain your standards throughout the life of
your site
![Page 7: Winning on the Web](https://reader034.vdocuments.us/reader034/viewer/2022052505/554d05d2b4c905d4568b486b/html5/thumbnails/7.jpg)
Branding Sample
![Page 8: Winning on the Web](https://reader034.vdocuments.us/reader034/viewer/2022052505/554d05d2b4c905d4568b486b/html5/thumbnails/8.jpg)
Content Management System
• Take control of your site • Make timely changes • Manage your site with basic web knowledge • Functionality should include
– Adding, editing and deleting pages – Editing site navigation – Image and file management – Ability to add new functionality and content – Rights management and logging of changes
• Web management solutions come in a variety of price structures to meet your budget
![Page 9: Winning on the Web](https://reader034.vdocuments.us/reader034/viewer/2022052505/554d05d2b4c905d4568b486b/html5/thumbnails/9.jpg)
Integrated Custom Tools
• These customized tools can be implemented to add functionality to your site – Banner management – Dynamic rates – Custom polls – Location mapping – RSS feed integration – Announcement management – Custom forms and calculators – Social media marketing
![Page 10: Winning on the Web](https://reader034.vdocuments.us/reader034/viewer/2022052505/554d05d2b4c905d4568b486b/html5/thumbnails/10.jpg)
Integrated Custom Tools (samples)
• Banner management
![Page 11: Winning on the Web](https://reader034.vdocuments.us/reader034/viewer/2022052505/554d05d2b4c905d4568b486b/html5/thumbnails/11.jpg)
• Banner management control panel
Integrated Custom Tools (samples)
![Page 12: Winning on the Web](https://reader034.vdocuments.us/reader034/viewer/2022052505/554d05d2b4c905d4568b486b/html5/thumbnails/12.jpg)
• Dynamic rates
Integrated Custom Tools (samples)
![Page 13: Winning on the Web](https://reader034.vdocuments.us/reader034/viewer/2022052505/554d05d2b4c905d4568b486b/html5/thumbnails/13.jpg)
• Polls
Integrated Custom Tools (samples)
![Page 14: Winning on the Web](https://reader034.vdocuments.us/reader034/viewer/2022052505/554d05d2b4c905d4568b486b/html5/thumbnails/14.jpg)
Integrated Custom Tools (samples)
• Location mapping
![Page 15: Winning on the Web](https://reader034.vdocuments.us/reader034/viewer/2022052505/554d05d2b4c905d4568b486b/html5/thumbnails/15.jpg)
Integrated Custom Tools (samples)
• RSS feed integration with third party sites and blog integration
![Page 16: Winning on the Web](https://reader034.vdocuments.us/reader034/viewer/2022052505/554d05d2b4c905d4568b486b/html5/thumbnails/16.jpg)
Integrated Custom Tools (samples)
• Announcement management
![Page 17: Winning on the Web](https://reader034.vdocuments.us/reader034/viewer/2022052505/554d05d2b4c905d4568b486b/html5/thumbnails/17.jpg)
Integrated Custom Tools (samples)
• Custom forms and calculators
![Page 18: Winning on the Web](https://reader034.vdocuments.us/reader034/viewer/2022052505/554d05d2b4c905d4568b486b/html5/thumbnails/18.jpg)
Integrated Custom Tools (samples)
• Social media integration and setup
![Page 19: Winning on the Web](https://reader034.vdocuments.us/reader034/viewer/2022052505/554d05d2b4c905d4568b486b/html5/thumbnails/19.jpg)
Mobile Sites
• Custom designed for mobile delivery • Separate your main site • Simplified with minimal images, only key
information, fewer pages • Integration of marketing ads • Mobile and online banking integration • Location for QR code landing pages and
mobile promotions • Redirect code for mobile delivery • Mobile site vs. mobile banking
![Page 20: Winning on the Web](https://reader034.vdocuments.us/reader034/viewer/2022052505/554d05d2b4c905d4568b486b/html5/thumbnails/20.jpg)
Mobile Sites
![Page 21: Winning on the Web](https://reader034.vdocuments.us/reader034/viewer/2022052505/554d05d2b4c905d4568b486b/html5/thumbnails/21.jpg)
Micro Sites
• A defined sub-site to your main web site • Focused on a specific brand, product, service
or concept • Improve brand recognition • Can be used as special landing pages for pay per
click campaigns • Improve SEO
![Page 22: Winning on the Web](https://reader034.vdocuments.us/reader034/viewer/2022052505/554d05d2b4c905d4568b486b/html5/thumbnails/22.jpg)
Micro Sites
![Page 23: Winning on the Web](https://reader034.vdocuments.us/reader034/viewer/2022052505/554d05d2b4c905d4568b486b/html5/thumbnails/23.jpg)
Social Media Marketing
• Should be viewed as a relationship builder not a marketing/selling tool
• Key in on information important to your audience, not your business goals
• Dedicate resources to properly manage your social media marketing
• Target your audience • Optimize and brand pages to improve adoption rates
![Page 24: Winning on the Web](https://reader034.vdocuments.us/reader034/viewer/2022052505/554d05d2b4c905d4568b486b/html5/thumbnails/24.jpg)
Social Media Marketing
![Page 25: Winning on the Web](https://reader034.vdocuments.us/reader034/viewer/2022052505/554d05d2b4c905d4568b486b/html5/thumbnails/25.jpg)
![Page 26: Winning on the Web](https://reader034.vdocuments.us/reader034/viewer/2022052505/554d05d2b4c905d4568b486b/html5/thumbnails/26.jpg)
Facebook – Why? • Gain/maintain credibility and relevancy • Increase marketing presence • Improve organic search listings • Expand customer service • Gain referrals and testimony • Get valuable marketing knowledge from your
audience
![Page 27: Winning on the Web](https://reader034.vdocuments.us/reader034/viewer/2022052505/554d05d2b4c905d4568b486b/html5/thumbnails/27.jpg)
Facebook – How? • Offer products and services • Show involvement in community service • Advertise social and community events • Build financial knowledge • Expand exposure to promotional offers • Increase customer service • Deliver targeted or specialized content • Build your brand
![Page 28: Winning on the Web](https://reader034.vdocuments.us/reader034/viewer/2022052505/554d05d2b4c905d4568b486b/html5/thumbnails/28.jpg)
You Tube
![Page 29: Winning on the Web](https://reader034.vdocuments.us/reader034/viewer/2022052505/554d05d2b4c905d4568b486b/html5/thumbnails/29.jpg)
You Tube
![Page 30: Winning on the Web](https://reader034.vdocuments.us/reader034/viewer/2022052505/554d05d2b4c905d4568b486b/html5/thumbnails/30.jpg)
You Tube • Main benefits include:
– Broad audience delivery – No cost for account – Beneficial to SEO – Can be easily tied into social marketing, your web site
and other marketing efforts – Video is engaging – Potential for viral growth – Many content options
![Page 31: Winning on the Web](https://reader034.vdocuments.us/reader034/viewer/2022052505/554d05d2b4c905d4568b486b/html5/thumbnails/31.jpg)
QR Codes
• QR (quick response) codes – A barcode (two-dimensional code), that can be read by
QR scanners and smartphones. – The code consists of black modules arranged in a
square pattern on white background. – The information encoded can be text, URL or other data
such as a signature file to be added to a users contacts without data entry.
![Page 32: Winning on the Web](https://reader034.vdocuments.us/reader034/viewer/2022052505/554d05d2b4c905d4568b486b/html5/thumbnails/32.jpg)
QR Codes
• Benefits – Connect offline media with your online channels – Create a call to action – Measurable results – Inexpensive – Increase SEO – Build your social community by tying them into your
social media efforts
![Page 33: Winning on the Web](https://reader034.vdocuments.us/reader034/viewer/2022052505/554d05d2b4c905d4568b486b/html5/thumbnails/33.jpg)
QR Codes (samples)
![Page 34: Winning on the Web](https://reader034.vdocuments.us/reader034/viewer/2022052505/554d05d2b4c905d4568b486b/html5/thumbnails/34.jpg)
QR Codes (samples)
![Page 35: Winning on the Web](https://reader034.vdocuments.us/reader034/viewer/2022052505/554d05d2b4c905d4568b486b/html5/thumbnails/35.jpg)
NFC (Near Field Communication)
• The basis of NFC is and established radio communication between a smart phone and another device or object at close proximity
• NFC is utilized for financial transactions, data or information exchange, and simplified setup of electronic communications such as a Wi-Fi connection
• Simplified communication with minimal user effort
![Page 36: Winning on the Web](https://reader034.vdocuments.us/reader034/viewer/2022052505/554d05d2b4c905d4568b486b/html5/thumbnails/36.jpg)
NFC (Near Field Communication)
![Page 37: Winning on the Web](https://reader034.vdocuments.us/reader034/viewer/2022052505/554d05d2b4c905d4568b486b/html5/thumbnails/37.jpg)
Responsive Web Design
• Page content including images, layout, etc. “responds” to multiple devices and screen resolutions all with one build
• Image resolutions and formatting can vary in resolution for mobile delivery
• The basic premise offers a great solution to various device needs for users and eliminates the need for multiple builds
• Negative aspects of responsive web design – Time intensive which drives up cost – Browser support is still limiting
![Page 38: Winning on the Web](https://reader034.vdocuments.us/reader034/viewer/2022052505/554d05d2b4c905d4568b486b/html5/thumbnails/38.jpg)
Responsive Web Design
![Page 39: Winning on the Web](https://reader034.vdocuments.us/reader034/viewer/2022052505/554d05d2b4c905d4568b486b/html5/thumbnails/39.jpg)
Please contact:
Lee Wilkins Director of Web Services 815-220-3911 [email protected] www.lk-cs.com
Questions