Download - Wine Conversation 081209
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A Wine Conversation
with London Bloggers
9th December, 2008
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Why Social Media & Wine?
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Social Media“Multiple platforms that allow and encourage ongoing conversations between passionate, like-minded individuals built on trust, connections and fun”“A space for social objects to develop their personalities through interaction”
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Characteristics of Wine
•Global•Social•Fragmented
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Empower the consumer!
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50,000+ Wine Brands1,000 Wine Blogs
But only 4 major UK ‘retailers’
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Wineries can use Social Media to Differentiate and build their Personality
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Variety of Winery Blogs•Technical•Marketing•Conversational•Educational
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Some examples:
Casavides :: casavides.comCortes de Cima :: cortesdecima.comPoggio Argentiera :: poggioargentiera.comQuevedo Port :: quevedoportwine.com[Sherry] :: catavino.net/category/sherryThirst for Rioja :: thirstforrioja.co.ukTintoralba :: tintoralba.comWinzerblog :: winzerblog.de
You should also check out: wineblogger.info
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So, what should we be trying to do together?
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Break out of the Bubble!
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Share the love of wine
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Celebrate diversity
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Not all wine makes it to supermarket shelves!
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A CALL TO ACTION
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Taste these wines!
Learn about their personality through their blogs
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Share the love!
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If you need it, here are two incentives …
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1. Take a bottle home tonight
Taste the wines and post a thought to twitter NOW including #ttl3 posts chosen at random take a bottle home
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2. Win a case of wine for home
Post your thoughts on the wines or winery blogs on your blog (with links) and ping wineconversation.com1 draw entry for every wine/winery mentioned1 case of 6 bottles of Dinastia Vivanco Crianza (delivered to you) to be won Draw takes place 21.12.2008 so post soon!