Download - Win the Game with Strategic Planning
We help small businesses succeed.We help small businesses succeed.
We help small businesses succeed.
The importance of strategic planning
• Turning your vision into reality requires a healthy, realistic & well-crafted path to success– Be realistic about where your business is going – Be flexible about your expectations – Set concrete goals & a plan to achieve them
• Strategic planning is crucial for success. So, let’s get started…
@Infusionsoft @ClateMask #sbstrategy
We help small businesses succeed.
Identify the purpose of your business.
@Infusionsoft @ClateMask #sbstrategy
We help small businesses succeed.
Identify your purpose
• A vision helps influence strategies/decisions
• Ask yourself: “What is the purpose of my business?”
• A shared vision is needed to build cohesion/foster growth
• Understand the “why” of your business before building your strategy
@Infusionsoft @ClateMask #sbstrategy
We help small businesses succeed.
Understand how strategy guides planning.
@Infusionsoft @ClateMask #sbstrategy
We help small businesses succeed.
Strategy guides planning
• Strategy is often misunderstood, rarely done• Take time to define where you are going so you
can: – Develop a plan – Stay on course – Make adjustments as needed – Reach your destination
• Foundation of great strategy is leverage– Use organizations strengths to gain return – Develop a sustainable competitive advantage
focusing on 3 – 5 core strengths @Infusionsoft @ClateMask #sbstrategy
We help small businesses succeed.
Strategy guides planning
@Infusionsoft @ClateMask #sbstrategy
We help small businesses succeed.
Free 30-minute personalized strategic planning consultation: • Strategic planning e-book • Small business strategic planning
worksheet • SWOT+ worksheet • My Big 3 worksheet
An expert will walk you through the entire method.
@Infusionsoft @ClateMask #sbstrategy
We help small businesses succeed.
A strategy planning methodology.
@Infusionsoft @ClateMask #sbstrategy
We help small businesses succeed.
Strategy planning methodology• Mission:
– Achievable within the next 3-5 years
– BHAG (pronounced BEE-hag) or Big Hairy Audacious Goal (from Built to Last by Jim Collins)
• Strengths to Leverage: – 3-5 key strengths you have
to achieve your BHAG• Strengths to Develop:
– 3-5 key strengths you need to develop to achieve your BHAG
@Infusionsoft @ClateMask #sbstrategy
We help small businesses succeed.
Strategy planning methodology
• Annual priorities: – 3-5 priorities you will focus on this year to leverage
current strengths/develop new strengths to move closer to your BHAG
• Annual priorities must: – Support the current mission – Be set annually by the leaders – Not become individualized
• Quarterly Priorities or Tactical Operating Priorities (TOPs): – 3-5 priorities that support the annual priorities
@Infusionsoft @ClateMask #sbstrategy
We help small businesses succeed.
Strategy planning methodology
• SMART objectives: – Projects and/or large tasks required to achieve
quarterly priorities… SMART stands for:• Specific: Specific enough to fully understand• Measurable: Can tell when it’s complete• Achievable: Can be completed • Relevant: To the game plan • Time-Bound: Has a deadline (a specific date)
@Infusionsoft @ClateMask #sbstrategy
We help small businesses succeed.
Establish a meeting rhythm for success.
@Infusionsoft @ClateMask #sbstrategy
We help small businesses succeed.
Meeting rhythm for success
• Use productive meetings to: – Assess and learn from
successes/failures of current strategy
– Make course corrections – Identify priorities for
coming quarter or year • Identify the right mix of
consistent meetings for your business.
@Infusionsoft @ClateMask #sbstrategy
We help small businesses succeed.
Try this rhythm…
@Infusionsoft @ClateMask #sbstrategy
We help small businesses succeed.
Meeting for Success
The SWOT+ process (a great way to share ideas and move forward as a team): • Accomplishments (at least 30 minutes): – Talk about all of the good stuff and create a
positive vibe, reflecting on the great work and results of the previous quarter.
• Lessons Learned (30 minutes): – Include both the good and bad, “ah-ha” moments
of the quarter, and maintain constructive learning rather than allowing it to turn into a gripe session.
@Infusionsoft @ClateMask #sbstrategy
We help small businesses succeed.
Meeting for success
SWOT+ process cont. • SWOT analysis - Strengths, Weaknesses,
Opportunities, Threats (1 hour): – S & W are internal to the business; O & T are
external. Spend 15 minutes on each. Move through these sections in order, but allow for a few additions to previous topics as people get more ideas.
@Infusionsoft @ClateMask #sbstrategy
We help small businesses succeed.
Meeting for success
SWOT+ process cont. • Strategic Issues (30-60 minutes): – Identify the top 3-5 issues you are going to tackle
this year/quarter. Based on the prior 3 steps, use this step to capture strategic issues in this format: “How do we achieve X outcome, given Y situation or obstacle?” Caution: The focus is to articulate the core issues; don’t attempt deep problem solving
@Infusionsoft @ClateMask #sbstrategy
We help small businesses succeed.
Measure results for continuous improvement.
@Infusionsoft @ClateMask #sbstrategy
We help small businesses succeed.
Where performance is measured, performance improves.
@Infusionsoft @ClateMask #sbstrategy
Where performance is reported, performance improves dramatically. Where performance is reported publically, performance improves exponentially.”
We help small businesses succeed.
Measure results
• Big 3 – 3 primary responsibilities of each role – Help employees know how they are
doing/connect the dots between their role & company’s mission
– Can change quarterly/yearly based on mission/SMART objectives
– Employees should periodically report progress
@Infusionsoft @ClateMask #sbstrategy
We help small businesses succeed.
Measure results - Scoreboards
@Infusionsoft @ClateMask #sbstrategy
We help small businesses succeed.
In small business, a strategic game plan can help you do more than just survive. You can thrive— and win.
@Infusionsoft @ClateMask #sbstrategy