Download - Wii Presentation
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Nick MetropulosTom Godawski
Ronen PolinovskyEric Strathmann
Laura Baller
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The Lost Art of Farming
http://www.youtube.com/watch?v=AJbqOqSdpx4
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The Pride of Personal Farming
When is the last time you got to milk a
cow?
Or help birth a calf?
Or harvest your own food right from the
ground?
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YOU CAN DO IT ALL!Reclaim the traditions of America with Wii Farm.
(Without getting dirty!)
But first let’s tell you a little about Wii…
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Nintendo Company BackgroundStarted as a playing card company
In 1985, Nintendo developed the NESSuper Mario BrosDonkey Kong
Systems that followed: Game Boy, Super Nintendo, N64, Game Cube, DS, and Wii Innovation progressed for each video game console
Nintendo is the longest-surviving video game console manufacturer to dateProfits rose 47% since the Wii and DS were introduced!
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Wii InformationName came from the word “we” which emphasizes that
the console is for everyone Name is easily remembered and effective
Strongest competitors – Playstation 3 and XBox 360
Released in September 2007 and is the sales leader of the video game generationSupply could not keep up with the demand
Was developed for a broader demographicWanted a new form of player interactionUses innovative controls for a fun gaming experience
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Wii FarmThe Product
What is it?FeaturesPricePromotions
FunctionsProblems &
SolutionsWhy Invest?Commercial
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Product: Wii FarmWhat is it?
Objective:
• To bring people together to learn about traditions of farming and harvesting.
• To educate people about how plants grow and animals are cared for.
• To allow people to still grow flowers and continue outdoor activities inside with family and friends.
What Wii Farm includes:
• Video game: Wii Farm
• 5 – piece tool kit• Instructional booklet
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How to PlayGame play is similar to a Sims format:
Simulation with free goal setting.
• Choose a culture to farm in
• Autumn fair • Grow the biggest
vegetable• Horse races
• Cooking contests• Egg juggling contests• Tractor races• Cow tipping• Woo a bride or groom• Spring fair
• Flower festival• Groundhog game
Remember: make sure to watch out for natural
disasters!
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Price and Target Market
Target market: anyone old enough to hold a Wii controller who is interested in fun or education.Roughly ages 9 – 99Interested in video games, social settings,
building relationships, leisure, entertainment, coordination, etc.
Pricing: $55 for game, tools, and instruction booklet.
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Marketing - Reference GroupsSocial Networks
(Facebook, Myspace)Wii Farm group/page
Opinion LeadersFree promotional Wii
Farm merchandiseTribal Marketing
Wii Farm ad campaign offers multi-cultural appeal
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Marketing- OnlineWii Farm Website
Multi User Dungeons (MUD) Proven framework to
expand game playBlogs
Create and sustain user interaction/interest
Free/purchasable content Upgrades to increase
participation/depth of involvement
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Controller ExtensionsWiimote & Nunchaku
Shovel
Watering Pail
Mallet
Cow Brush
Sickle
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Open Sourcing
User InvolvementBug Fixes
Labor Possibilities
HackingCompetitorsModeration
Example:
Half Life -> Counter StrikeDay of DefeatHidden
Advantages Downfalls
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Problems - Solutions• Affordable • Easy purchase decisionCost
• Wii Farm is built for all ages • Return/Exchange Guarantee Policy• Demo at every store
Don’t like
• No other motion sensitive console • We were First • The Cheapest
Competitors
• Every Electronic store sell Wii• No limited QuantitiesDistribution
• Game extensions: Gardening, Shopping• Online Feedback for new Games
Limited Game Activities
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Why Invest?Wii is the sales leader of
the video game generation!Adding extensions makes
cents
This extension: Reaches a large target
market Is consistent with
Nintendo’s principlesCan lead to similar
extensions Cooking kit (recipes) Mining kit (minerals and
fossils) Tool kit (fix cars & build)
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Thank You! Any Questions?