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Why You Should Care About Social Media.A Discussion.
[email protected] Media Audience MarketingSAP @nathomson
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Three Reasons Why You Should Care
It’s happening with or without you
What are people saying about you?
You Don’t have to do it all on your own
SAP Community Network
“TechEd” example
It could help your bottom line
“Marketing” (ouch, the bad word) yourself
“Marketing”(ouch, still hurts) brand, products & services
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What Are People Saying About You?
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Three Reasons Why You Should Care
It’s happening with or without you
Do you know what people are saying about your company?
You Don’t have to do it all on your own
SAP Community Network
“TechEd” Example
It could help your bottom line
“Marketing” (ouch, the bad word) yourself
“Marketing”(ouch, still hurts) brand, products & services
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Social Networks Make Life Easier
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The Power of Social Media (Twitter, IdeaPlace, SAP Mentors…)
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Three Reasons Why You Should Care
It’s happening with or without you
Do you know what people are saying about your company?
You Don’t have to do it all on your own
SAP Community Network
“TechEd” Example
It could help your bottom line
“Marketing” (ouch, the bad word) Yourself
“Marketing”(ouch, still hurts) brand, products & services
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Build Your Reputation
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Promote Your Business, Products, Events…
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More Details on Creating Social Media Campaigns
APPENDIX
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Question to Ask Before Starting A Social Media Campaign
? What are the campaign goals & metrics? How can social media support these goals? Who is the target audience? Where to find this audience? What are the existing relevant social media channels? Are there other appropriate social media channels? What are the goals and success metrics for each channel? What resources are required to execute and what resources
do I have?