Video killed
the radio star
Michael Laffan @mjl40
© British Lung Foundation 2014www.blf.org.uk
• Why video is great
• Why video sucks
• Storytelling with video
• Playing videos on smartphones
• Using videos in a campaign
• Brand videos
• Q and A
Today, we’ll cover:
© British Lung Foundation 2014www.blf.org.uk
How not to do video
© British Lung Foundation 2014www.blf.org.uk
• YouTube is blocked in some NHS and corporate
workplaces
• Video requires your full attention
• Dodgy internet connections
• Playing videos on smartphones
• Legacy devices
Limitations of video
© British Lung Foundation 2014www.blf.org.uk
• Get into twos
• Find a charity or campaign video on your phone
• Watch it
• Have a chat
– How does it work on mobile?
– Was it filmed with mobile in mind?
– Could the mobile view have been improved?
Smartphone
© British Lung Foundation 2014www.blf.org.uk
Video does not stand alone
© British Lung Foundation 2014www.blf.org.uk
• 5,000 people diagnosed with IPF a year
• Life expectancy of 3 years after diagnosis
• Low levels of understanding and awareness
• We aim to put a human face to IPF
IPF Week
© British Lung Foundation 2014www.blf.org.uk
• Video is a great medium to tell the story of your charity
• Focus on why the charity exists, not on what you do
Brand videos
© British Lung Foundation 2014www.blf.org.uk
© British Lung Foundation 2014www.blf.org.uk
Any questions, comments or
thoughts?
Michael Laffan @mjl40
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