Why Utilities Should Care About Customer Segmentation

Possible Questions

• Do you think its feasible for utility companies to be customer centric?

• What is one way your cable, electric, or water provider could better serve you?

• Do you believe there are enough cost savings to be had by market segmentation to be worth the utilities’ time?

• In what ways do businesses, or specifically utilities currently segment us as college students?

• Effectiveness?

Citation• Davis, Kathleen W. "Why Utilities Should Care about Customer

Segmentation."Intelligent Utility |. Intelligent Utility, 12 Feb. 2013. Web. 17 Feb. 2013.