Download - Why Text Beats Email: 6 kicks to knockout
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WHY TEXT BEATS EMAIL.6 KICKS TO KNOCKOUT
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Once upon a time, in 2012, there was the world.
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Once upon a time, in 2012, there was the world.
With 7 billion people living on it.
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Once upon a time, in 2012, there was the world.
With 7 billion people living on it.
2.2 billion had email accounts.
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Once upon a time, in 2012, there was the world.
With 7 billion people living on it.
2.2 billion had email accounts.
And 6 billion had mobile phones.
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There is power in numbers
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And numbers talk
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And numbers talk
There is a clear advantage
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And numbers talk
There is a clear advantage
in the 3.2 billion people who like it
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And numbers talk
There is a clear advantage
in the 3.2 billion people who like it
short
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And numbers talk
There is a clear advantage
in the 3.2 billion people who like it
short fast
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And numbers talk
There is a clear advantage
in the 3.2 billion people who like it
short fast
and straight
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And numbers talk
There is a clear advantage
in the 3.2 billion people who like it
short fast
and straight to the pocket
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Unlike the
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Unlike the
internet-dependent
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Unlike the
internet-dependent
time-consuming
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Unlike the
internet-dependent
time-consuming
and inbox-forgotten
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Unlike the
internet-dependent
time-consuming
and inbox-forgotten (Yes, we’ve just come up with this word)
emails
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So, is email being beaten
by SMS?
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Frankly speaking, not yet.
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But
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But In the fight for the most efficient channel there are at least 6 kicks that SMS can use to knockout email.
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Kick 1: Usage
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34% of people use their phones to email,
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34% of people use their phones to email,
while 72% of people send SMS
messages from their phone
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The SMS market is one of the fastest growing and it is expected
to reach
2.4 billion by 2016 !
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So…
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KEEP CALM and keep texting
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Kick 2: Open Rates
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Compare the 97% open rate for SMS
to
the 22% open rate for email
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Let’s put it in a different way
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How often do you open a text message?
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How often do you open a text message?
ALMOST ALWAYS
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How often do you open a spam email?
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How often do you open a spam email?
ALMOST NEVER
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Kick 3: Spam
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90% of all emails are spam !
The percentage of text messages that are spam?
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90% of all emails are spam !
The percentage of text messages that are spam?
A merely 1%
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In other words
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EMAILTEXT MESSAGING vs.
178 1,216Average messages received monthly
Average messages received monthly
MESSAGES
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Kick 4: Reach
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SMS reaches people when email can’t
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When you are on the beach
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When you are jogging
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When you are shopping
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and even
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When you are in the toilet
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When you are in the toiletIt can get quite intimate, indeed
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Kick 5: Time to compose
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SMS has the advantage of not having to invest in:
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SMS has the advantage of not having to invest in:overall design
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SMS has the advantage of not having to invest in:overall designsales letters
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SMS has the advantage of not having to invest in:overall designsales lettersaw-graphics
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SMS has the advantage of not having to invest in:overall designsales lettersaw-graphicsyou name it
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It all boils down to
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It all boils down to……a click
Fat Donut LTE
Fat Donut Buy a dozen donuts get 1 for free. Get it when u display a valid coupon at the counter. Claim your coupon here: http://www.donut.ee
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It all boils down to……a call
Butterfly SPA
!50% off all manicures. Call at 760-555-1111 for an appointment. Expires 06/02.2014
Butterfly Salon
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or an SMS
Beach World
!Free sunglasses with any
purchase from new collection. Show this text coupon (Never
Expires).
Beach World
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And finally
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And finallythe knockout
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SMS reaches YOU
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SMS reaches YOUEmail reaches your inbox
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