Download - Why should donors support your cause?
Why should donors support your cause?
Creating your organizations case statement
Anisha Robinson KeeysPresident, Best Practice Fundraising
888.900.9726www.bestpracticefundraising.com
A good case statement must be one that grabs a prospective donor's attention, and then offers a solid reason for investing in your organization
Your case statement must be
Authentic. Passionate.Enthusiastic
Ask Yourself
What Makes Our Organization Great?
Identifies and the need (what’s going on, why are you asking?)
Documents the need (do you have a track record?)
Explains who will benefit
Identifies the resources required to fund the programs
Explains why the prospect should donate
Tells the prospective donor how to give
Elements of a good Case Statement
For Example….. With the United States steep in a recession, the health care industry
stands out as one of only a few growth industries in the country
Sample Organization designs and implements college preparatory, career exploration, and workforce development programs targeting students from under-represented minority groups in an effort to increase awareness, interest and diversity in the health professions.
In the last XX years, Sample Organizations programs have provided health career exploration opportunities for over XXX mostly minority students, including middle and high school students, college undergraduates, and health professional students. Our programs serve XXX students annually.
Need Help Developing Your Case Statement?
Need Help Developing your Case? Sign Up for one of our complimentary 30 minute consultations
Please email: [email protected]
www.bestpracticefundraising.com
888.900.9726
