Download - Why is Big Data Important?
Oct. 5, 2013
#HUSU #HofstraU
Boosting the Customer
Experience with Big Data
& BIG DATAMarketing Technology
@LeeBogner
Slideshare.net/leebogner
@LeeBognerCIO, eCommerce Solutions Architect
Marketing Technologist
Professor of eCommerce
Social Business, Analytics,
Enterprise Technology,
Retail, Media, Agency, Think-Tank
PLAY VIDEO
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@LeeBogner
Marketing Technology& Big Data
Delighting Customers Through Insight
Introduction
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@LeeBogner
Ibmbigdatahub.com
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@LeeBogner
Ibmbigdatahub.com
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@LeeBogner
Ibmbigdatahub.com
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@LeeBogner
What is Big Data?
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@LeeBogner
What is Big Data?
Useful Definitions
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@LeeBogner
Amount
Speed
Many Types
MAD MEN
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@LeeBogner
The Challenge
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@LeeBogner
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@LeeBogner
The Opportunity
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@LeeBogner
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@LeeBogner
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@LeeBogner
#ZarbEBoV | @LeeBogner
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@LeeBogner
Social Influencer AnalyticsMine the Social Graph + Professional Graph
MARKET SURVEY
Tools worth looking at:
• Established Tools
• Free Tools
• Social Marketing Influencer Tools
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@LeeBogner
Path to Customer Delight
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MAD MEN
MATH MEN
MAD MEN
DALE CARNEGIE
MAD MEN
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@LeeBogner
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@LeeBogner
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@LeeBogner
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@LeeBogner
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@LeeBogner
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@LeeBogner
Big Data + Analytics=
Customer Delight
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@LeeBogner
Big Data + Analytics=
Customer Delight
#ZarbEBoV
@LeeBogner
Big Data + Analytics
+ YOU=
Customer Delight
#ZarbEBoV
@LeeBogner
➜NYC TECH
➜Foursquare
➜ Bit.ly
➜BrainScape
MATH MEN
MAD MEN
Big Data + Analytics + YOU
= YOU’RE HIRED
