Download - Why do brands use Facebook?
#fbforbrandsWifi code - username: pr moment
password: pr network: EUOMWV103
James WhatleySenior Associate Director
360°Digital Influence, Ogilvy PR
360° Digital Influence
What type of organisation should have a Facebook Fan Page?
(and which ones should not)
January 2012
Question 1>
Question 1>
Are Facebook brand pages a fad, or a
trend?
Question 1>
Question 1>
People on Facebook: 800 million active users
Activity on Facebook: 900 million ‘objects’ that people interact with
Global Reach: Over 70 languages
Mobile: 350 million active users access Facebook via mobile
Question 2>
Question 2>
When is a Facebook page a good idea for
a brand?
Question 2>
Slide on MEA
Question 2>
Slide on FB Lebanon
Question 2>
When is a Facebook page a good idea for
a brand?
Question 2>
When is a Facebook page a good idea for
a brand?
(and when is it not)
Bonus>
Will the day come when a brand’s
Facebook pages are more important than their own websites?
Question 3>
Will the day come when a brand’s
Facebook pages are more important than their own websites?
Question 3>
What is your objective?
Bonus round…>
Bonus round…>
What’s next for brands in Facebook?
F-Commerce>
Bonus round…>
What’s next for brands IN Facebook?
Bonus round…>
What’s next for brands OUT of
Facebook?
F-Commerce>
360° Digital Influence
Thank you
James Whatley
@Whatleydude@OgilvyPRLondon
January 2012