Download - Why Digital Experience is Everything
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Some text
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“Panda is an algorithm that’s applied to sites overall and has become one of our core ranking signals. It measures the quality of a site, which you can read more about in our guidelines. Panda allows Google to take quality into account and adjust ranking accordingly.”
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PA N D A U P D AT E D
24th October 2014Panda update(oh shit)
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… but what else happened here?
N O T E V E RY T H I N G I S D O W N
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This looks even worse!
C O N T E N T S E G M E N T S - Y E U C H
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Ahh… this looks better
E X C L U D E T H AT S E G M E N T …
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F O C U S O N T H E S E G M E N T
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• Boring• Irrelevant• Badly written• Hard to read• Slow to load• … “Thin Content”
• Low dwell time• High pogo-stick rate• In relation to what?
Perception
Panda Reality
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T H E S E A R E Y O U R C U S T O M E R S
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https://dejanseo.com.au/web-content/
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R E - A SS E SS I N G H O W W E W R I T E W E B C O N T E N T
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Webmaster Tools QueriesConcise, well-labelled
What’s the next step?What do you want the user to do?
Skimmable & easy to readTopic-based keywords as H2
Your conclusionToo Long, Didn’t Read
What’s the next step?What do you want the user to do?
R E - A SS E SS I N G H O W W E W R I T E W E B C O N T E N T
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• Multiple tabs• Emails• Slack• Twitter• Young people’s social media• Mobile notifications• Pies (in the north)• Someone talking to you (retro)
• ‘Consume’ content differently• Up & down reading• Share without reading• Easy ‘pull the eye’ signals
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• Answer the query quickly• Cut the crap• Write well, bring it to life• Design it in well• Construct your content• Invest in design
PA N D A I S A B O U T C O M B AT T I N G B O R E D O M & L A C K O F T R U S T
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H O W A R E T H E Y N O W ?
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A N D T H AT S E G M E N T ?
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@clevergareth Stand [email protected] ME STALK ME REALLY STALK ME