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Confidential, Dynatrace LLC
Deliver great experiences in a complex digital world#DES2016Dave Anderson – VP Marketing EMEA and APAC@daveando | @dynatrace
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Confidential, Dynatrace LLC
Digital mastery is wizardry
Cool… Crap…
mmm…um….eh…..
24,000 Different Android Versions up 28%
3rd party components on websites up 22%
Amazon releases new software every 11.1 secs
1.6 million transactions a day200,000 lines of code
7000 servers
0.5 sec increase in response time costs 11% in revenue
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Fact #1Customer Experience will be the single biggest
differentiator and priority by which all companies compete.
Forrester, Adobe, Gartner, nearly every company and a billion end users
Confidential, Dynatrace LLC
@dynatrace
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Speak to the hand
100B App Downloads - Apple iTunes
Mobile users 4x more engaged than desktop
Singles Day China: 70% of traffic Mobile
Walmart: 70% traffic mobile (Cyber Monday ‘14)
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#Perform2015
@dynatrace
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70% of the 2005 Fortune 1000
companiesdon't exist anymore
Kienbaum
87% companies think that digital
transformation is a competitive opportunity
Capgemini
Digital Disruption.It’s happening
70% of companies would "attempt" to go digital but only 30% of those would succeed
CISCO
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Nike has many more software developers than
apparel designers.“ ”
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We see ourselves as a technology company with a
banking license“ ”Michael CorbatPDG de Citi
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Fact #2 Users are demanding and hard to please
Confidential, Dynatrace LLC
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“I’m not a transaction”Dynatrace and Harris Poll, Oct 2015 http://www.dynatrace.com/content/dam/en/general/holiday-shopping-report.pdf
will air their frustration on social media when facing bad user experiences
51%rate app performance as #1 expectation, ahead of features
60%
49%would leave if a mobile site or app fails to load in 3 seconds or less
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Confidential, Dynatrace LLC
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“Hi @daveando. We noticed you had issues booking. We’ve sent you an email, can we help you complete your booking?”
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Confidential, Dynatrace LLC
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Eli Melo, Natura
We can now call the customers before they call us. We can say that we understand your frustration and we’re onto it“ ”
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Fact #3
Performance impacts revenue
Confidential, Dynatrace, LLC
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CX = Revenue+0.5s response time = - 11% conversions
-100ms response time = +1% revenue
+100ms load time = -1% revenue
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Digital Performance Management Platform
Performance
Scalability
Time to Market
Quality of Service
Real-time Experience
&Behavior CX Analytics
Conversion
Abandonment
SEODevOps Business
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Stop guessing and get answers
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if it can be done, it will be done. If you
don’t do it, someone else will.Daniel Burrus
“”
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Confidential, Dynatrace LLC
Welcome the real stars of the show
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The World’s Leading Brands Trust Dynatrace
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Confidential, Dynatrace LLC
Performance management for the digital customer age