Transcript
Page 1: Why Brooks Brothers' Blog Is Better Than Yours

WHY BROOKS BROTHERS’ BLOG IS BETTER THAN YOURS

A mini lesson in creating a killer blog

NOTE: We have no affiliation with Brooks Brothers. We just think

what they’re doing is effective, badass, and worth emulating.

by @dlrdaniel, cofounder of

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WHO IS THE TARGET CUSTOMER OF YOUR BLOG?

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WHAT INTERESTS THEM RIGHT NOW?

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PERENNIALLY HELPFUL

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SHOW AND TELL

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KEEP IT FRESH

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BE A RESOURCE

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GET GUESTS INVOLVED

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CO-BRAND A POST

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LEAD GEN FOR FRIENDS

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EDUCATE, DON’T SELL

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USE RIGHT TONE FOR YOUR AUDIENCE

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CONTENT NEEDS TO BE SOCIAL—MAKE IT EASY

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ABOUT US

We’re a blogging and social media company that love to

help our clients grow their site traffic

Visit us at magic.indivly.com

@indivlymagic

facebook.com/indivlymagic

Phone: 617-334-5702


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