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Student MasterclassesCitizens’ Rail – Final Conference – 1st October 2015
Dominik Elsmann (AVV) Marco Trienes (RWTH)Paul Alzer (Parkstad Limburg) Nick Davies (UCLan)www.avv.de
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www.avv.de
why?
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Why Student Masterclasses?
• Benefits for students• Working in a transnational environment• Experience for students in practical cases• Input from external experts
• Benefits for project partners• New ideas for authorities• Students develop results within the
workshop• „Think outside the box“• Learning more about and from one
important target group
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Preparation
• Fix a specific topic to set the scope (e.g. marketing for local rail)• Invite…
• …from all partner regions• ...from different disciplines• …experts as keynote speakers
• Develop an agenda that allows enough time for input sessions, field trips and workshops elements
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Impression: Video 1
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www.avv.de
how?
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How did we do it?
• Think about possible task that offer interesting insights for students but also lead to benefits for the project partners
• Two student masterclass events dealing with different topics:• 2013: student masterclass on station
plans• 2015: Student masterclass on
marketing
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Setup
• Undergraduate students from all 5 partner regions
• Small transnational and interdisciplinary groups
• 2 days, 3 parts:• Site visit for cases• Presentations on subject by external
experts• Working on and presenting cases by
groups
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www.avv.de
results
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Results
• Ideas and input for station plans• Ideas for marketing of local train services
• Implementation• Design ideas for Nuth station (NL) will
be considered by project partner• Idea for dynamic information about
regional events in trains will be considered by project partners
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Results
Students working together and exchanging ideas in transnational groups is an added value and therefore a result itself!
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Impression: Video 2
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www.avv.de
implementation
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ImplementationTourism Group at Preston Masterclass
Idea:
convert commuters into leisure travellers
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Implementation
• New website to promote greatscenicrailways.com
• Capitalized on popularity of BBC series ‘Poldark’
• Event at London Paddington
• WiFi access page and homepage of GWR website
• 40% increase in traffic to website, 10,000 extra visitors in 5 weeks
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Thank you for your attention!Questions?