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Why Adaptive Web Design is Built
for the Future of Automotive Retail
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Agenda
Battles to Learn From
The Battle Today
Adaptive Web Design
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Battles to Learn From
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Battles to Learn From
Online Billboard
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Battles to Learn From
Inventory
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Battles to Learn From
Search
•1998…It begins.
•2014…Still trying to figure it out.
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Battles to Learn From
2007
In April 2007, smartphones
totaled 17 million handsets.By the end of 2014, mobile
devices to surpass 7.7 billion.
2014
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The Battle Today
What is the goal of my dealership website?
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The Battle Today
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The Battle Today
What is the goal of my dealership website?
Buyers spend 4
months outside
choosing a
dealership…
… And only
go inside
one.
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Adaptive vs. Responsive
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Adaptive Examples
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Adaptive Examples
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Where Adaptive Web Design Wins
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Faster Page Loads
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Customizable and Flexible
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Customizable and Flexible
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Consumer Intent
Communicate the right message, to the right
audience, in the manner they want to receive it on
each device.
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The Battle Today
Why I would choose Adaptive Web Design.