Download - Why 360 VR Video is the Future of Social Media Marketing - Brian Cristiano, BOLD Worldwide
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Copyright 2016 BOLD Worldwide, Inc.Copyright 2016 BOLD Worldwide, Inc.
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Brian Cristiano, CEO of BOLD Worldwide
facebook.com/briancristiano
@brian_cristiano
brian_cristiano
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What is 360º Video?
(same exaggeration and font as slide 2)
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Copyright 2016 BOLD Worldwide, Inc.
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Copyright 2016 BOLD Worldwide, Inc.
move youtube here
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IMMERSIVE
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UNIQUE PERSPECTIV
E
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EXPERIENCE
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●SPORTS TEAMS & SPONSORS●BRANDS●EVENTS●TOURISM●REAL ESTATE
Copyright 2016 BOLD Worldwide, Inc.
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Copyright 2016 BOLD Worldwide, Inc.
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Copyright 2016 BOLD Worldwide, Inc.
360° Video of New York City Filmed in Time-Lapse
www.facebook.com/boldworldwide
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Copyright 2016 BOLD Worldwide, Inc.
1.Create the first ever 360° Video filmed in NYC in time-lapse 2.Leverage paid media on Facebook to promote the video3.Drive massive (organic & paid) engagement
THE OBJECTIVES
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Copyright 2016 BOLD Worldwide, Inc.
733,741 VIDEO VIEWS2,337,376 PEOPLE REACHED
24,110 REACTIONS, COMMENTS & SHARES442,021 PEOPLE REACHED ORGANICALLY
THE RESULTS
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Copyright 2016 BOLD Worldwide, Inc.
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Copyright 2016 BOLD Worldwide, Inc.
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Copyright 2016 BOLD Worldwide, Inc.
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Copyright 2016 BOLD Worldwide, Inc.
THE BEST PART?We spent less than $3k.
TOTAL VIEWS (organic & paid) 733,741
TOTAL MEDIA SPEND $2,968
COST PER VIEW $0.004
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Copyright 2016 BOLD Worldwide, Inc.
FACEBOOK PAID MEDIAadds fuel to the fire for 360° Video
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Copyright 2016 BOLD Worldwide, Inc.
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CREATE REALLY GREAT F*CKING CONTENT
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INCORPORATE YOUR BRAND
CREATIVELY
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LEVERAGE FACEBOOK MARKETING
THE RIGHT WAY
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boldworldwide.com/digimarcon