RGB Color Palette and Values
53/53/53 89/13/139
Subtitle/Body Text Color Title Color
89/13/139
133/76/176
255/121/0
190/214/0
115/150/0
Accent Colors 1–6 (automatically applied to charts)
221/39/29 0/120/201
0/161/122
255/161/0
254/203/0
Accent Colors 7–11 (use colors 1–10 on charts if colors 1–6 are not enough)
53/53/53
TITLE SLIDE Title Format • 2 lines max., no Subtitle • Font: Arial Reg. / Size: 32 pt Subtitle Format (Format Manually) • 1 line max., with 1-line Title above • Font: Arial Reg. / Size: 24 pt / Color: Gray (53/53/53)
Document Details • Author, Title, Date, etc. / 3 lines max. • Font: Arial Reg. / Size: 14 pt
Who Cares About APIs? Nordic APIs, Copenhagen 2014
Anne-Sofie Nielsen VP, Product Development Kapow Software
RGB Color Palette and Values
53/53/53 89/13/139
Subtitle/Body Text Color Title Color
89/13/139
133/76/176
255/121/0
190/214/0
115/150/0
Accent Colors 1–6 (automatically applied to charts)
221/39/29 0/120/201
0/161/122
255/161/0
254/203/0
Accent Colors 7–11 (use colors 1–10 on charts if colors 1–6 are not enough)
53/53/53
All slide content should go below the dotted line above when a Subtitle is present. • For consistency across all slides, this is the
preferable location for all content
DO NOT place slide content below the dotted line below.
TIP: Reduce the body text font size only if necessary to fit all of your text. When possible, break apart a slide with a lot of content across multiple slides. TIP: When creating custom layouts, align text boxes and objects to the underlying 1/8 in. (3.175 mm) grid.
Slide Title Format • 2 lines max., no Subtitle • Font: Arial Reg. / Size: 30 pt / Line Spacing: 32 pt Subtitle Format • 1 line max., with 1-line Title above • Font: Arial Reg. / Size: 22 pt / Color: Gray (53/53/53)
If needed, content can go below the dotted line above when NO Subtitle is present.
Body/Bullet Text Format – 1 Column • Font: Arial Reg. • Size: 24 points (level 1); 20 pt (level 2); 18 pt (all
levels that follow) • Line Spacing: 1.0 Lines
Who am I
• M.Sc. Software Engineering from DTU
• VP, Product Development at Kapow Software
• Developed Kapow’s integration with LinkedIn, Facebook, Twitter, Salesforce and Google’s APIs
• Worked on browser-based automation for years
april 14, 2014 Confidential © 2013 Kapow Software 2
RGB Color Palette and Values
53/53/53 89/13/139
Subtitle/Body Text Color Title Color
89/13/139
133/76/176
255/121/0
190/214/0
115/150/0
Accent Colors 1–6 (automatically applied to charts)
221/39/29 0/120/201
0/161/122
255/161/0
254/203/0
Accent Colors 7–11 (use colors 1–10 on charts if colors 1–6 are not enough)
53/53/53
All slide content should go below the dotted line above when a Subtitle is present. • For consistency across all slides, this is the
preferable location for all content
DO NOT place slide content below the dotted line below.
TIP: Reduce the body text font size only if necessary to fit all of your text. When possible, break apart a slide with a lot of content across multiple slides. TIP: When creating custom layouts, align text boxes and objects to the underlying 1/8 in. (3.175 mm) grid.
Slide Title Format • 2 lines max., no Subtitle • Font: Arial Reg. / Size: 30 pt / Line Spacing: 32 pt Subtitle Format • 1 line max., with 1-line Title above • Font: Arial Reg. / Size: 22 pt / Color: Gray (53/53/53)
If needed, content can go below the dotted line above when NO Subtitle is present.
Body/Bullet Text Format – 1 Column • Font: Arial Reg. • Size: 24 points (level 1); 20 pt (level 2); 18 pt (all
levels that follow) • Line Spacing: 1.0 Lines
Disclaimer
• Kapow Software makes a living wrapping API-less web applications in “Synthetic APIs”
april 14, 2014 Confidential © 2013 Kapow Software 3
RES
T / J
ava
/ .N
et
Web application
Robot
Web application photo credit: Daniela Meleo
RGB Color Palette and Values
53/53/53 89/13/139
Subtitle/Body Text Color Title Color
89/13/139
133/76/176
255/121/0
190/214/0
115/150/0
Accent Colors 1–6 (automatically applied to charts)
221/39/29 0/120/201
0/161/122
255/161/0
254/203/0
Accent Colors 7–11 (use colors 1–10 on charts if colors 1–6 are not enough)
53/53/53
All slide content should go below the dotted line above when a Subtitle is present. • For consistency across all slides, this is the
preferable location for all content
DO NOT place slide content below the dotted line below.
TIP: Reduce the body text font size only if necessary to fit all of your text. When possible, break apart a slide with a lot of content across multiple slides. TIP: When creating custom layouts, align text boxes and objects to the underlying 1/8 in. (3.175 mm) grid.
Slide Title Format • 2 lines max., no Subtitle • Font: Arial Reg. / Size: 30 pt / Line Spacing: 32 pt Subtitle Format • 1 line max., with 1-line Title above • Font: Arial Reg. / Size: 22 pt / Color: Gray (53/53/53)
If needed, content can go below the dotted line above when NO Subtitle is present.
Body/Bullet Text Format – 1 Column • Font: Arial Reg. • Size: 24 points (level 1); 20 pt (level 2); 18 pt (all
levels that follow) • Line Spacing: 1.0 Lines
So, how does that work?
april 14, 2014 Confidential © 2013 Kapow Software 4
Workflow
Browser (or XML / JSON / PDF / Excel)
RGB Color Palette and Values
53/53/53 89/13/139
Subtitle/Body Text Color Title Color
89/13/139
133/76/176
255/121/0
190/214/0
115/150/0
Accent Colors 1–6 (automatically applied to charts)
221/39/29 0/120/201
0/161/122
255/161/0
254/203/0
Accent Colors 7–11 (use colors 1–10 on charts if colors 1–6 are not enough)
53/53/53
All slide content should go below the dotted line above when a Subtitle is present. • For consistency across all slides, this is the
preferable location for all content
DO NOT place slide content below the dotted line below.
TIP: Reduce the body text font size only if necessary to fit all of your text. When possible, break apart a slide with a lot of content across multiple slides. TIP: When creating custom layouts, align text boxes and objects to the underlying 1/8 in. (3.175 mm) grid.
Slide Title Format • 2 lines max., no Subtitle • Font: Arial Reg. / Size: 30 pt / Line Spacing: 32 pt Subtitle Format • 1 line max., with 1-line Title above • Font: Arial Reg. / Size: 22 pt / Color: Gray (53/53/53)
If needed, content can go below the dotted line above when NO Subtitle is present.
Body/Bullet Text Format – 1 Column • Font: Arial Reg. • Size: 24 points (level 1); 20 pt (level 2); 18 pt (all
levels that follow) • Line Spacing: 1.0 Lines
Why this talk?
• ProgrammableWeb.com: 11,204 APIs
• WorldWideWebSize.com: 1.88 billion web sites
april 14, 2014 Confidential © 2013 Kapow Software 5
RGB Color Palette and Values
53/53/53 89/13/139
Subtitle/Body Text Color Title Color
89/13/139
133/76/176
255/121/0
190/214/0
115/150/0
Accent Colors 1–6 (automatically applied to charts)
221/39/29 0/120/201
0/161/122
255/161/0
254/203/0
Accent Colors 7–11 (use colors 1–10 on charts if colors 1–6 are not enough)
53/53/53
All slide content should go below the dotted line above when a Subtitle is present. • For consistency across all slides, this is the
preferable location for all content
DO NOT place slide content below the dotted line below.
TIP: Reduce the body text font size only if necessary to fit all of your text. When possible, break apart a slide with a lot of content across multiple slides. TIP: When creating custom layouts, align text boxes and objects to the underlying 1/8 in. (3.175 mm) grid.
Slide Title Format • 2 lines max., no Subtitle • Font: Arial Reg. / Size: 30 pt / Line Spacing: 32 pt Subtitle Format • 1 line max., with 1-line Title above • Font: Arial Reg. / Size: 22 pt / Color: Gray (53/53/53)
If needed, content can go below the dotted line above when NO Subtitle is present.
Body/Bullet Text Format – 1 Column • Font: Arial Reg. • Size: 24 points (level 1); 20 pt (level 2); 18 pt (all
levels that follow) • Line Spacing: 1.0 Lines
Why this talk?
• ProgrammableWeb.com: 11,204 APIs
• WorldWideWebSize.com: 1.88 billion web sites
april 14, 2014 Confidential © 2013 Kapow Software 6
Photos: JMacPherson and David Sward
RGB Color Palette and Values
53/53/53 89/13/139
Subtitle/Body Text Color Title Color
89/13/139
133/76/176
255/121/0
190/214/0
115/150/0
Accent Colors 1–6 (automatically applied to charts)
221/39/29 0/120/201
0/161/122
255/161/0
254/203/0
Accent Colors 7–11 (use colors 1–10 on charts if colors 1–6 are not enough)
53/53/53
All slide content should go below the dotted line above when a Subtitle is present. • For consistency across all slides, this is the
preferable location for all content
DO NOT place slide content below the dotted line below.
TIP: Reduce the body text font size only if necessary to fit all of your text. When possible, break apart a slide with a lot of content across multiple slides. TIP: When creating custom layouts, align text boxes and objects to the underlying 1/8 in. (3.175 mm) grid.
Slide Title Format • 2 lines max., no Subtitle • Font: Arial Reg. / Size: 30 pt / Line Spacing: 32 pt Subtitle Format • 1 line max., with 1-line Title above • Font: Arial Reg. / Size: 22 pt / Color: Gray (53/53/53)
If needed, content can go below the dotted line above when NO Subtitle is present.
Body/Bullet Text Format – 1 Column • Font: Arial Reg. • Size: 24 points (level 1); 20 pt (level 2); 18 pt (all
levels that follow) • Line Spacing: 1.0 Lines
Now, what is the ambition here?
• ProgrammableWeb.com: 11,204 APIs
• WorldWideWebSize.com: 1.88 billion web sites
april 14, 2014 Confidential © 2013 Kapow Software 7
Photo: Søren Juhl
RGB Color Palette and Values
53/53/53 89/13/139
Subtitle/Body Text Color Title Color
89/13/139
133/76/176
255/121/0
190/214/0
115/150/0
Accent Colors 1–6 (automatically applied to charts)
221/39/29 0/120/201
0/161/122
255/161/0
254/203/0
Accent Colors 7–11 (use colors 1–10 on charts if colors 1–6 are not enough)
53/53/53
All slide content should go below the dotted line above when a Subtitle is present. • For consistency across all slides, this is the
preferable location for all content
DO NOT place slide content below the dotted line below.
TIP: Reduce the body text font size only if necessary to fit all of your text. When possible, break apart a slide with a lot of content across multiple slides. TIP: When creating custom layouts, align text boxes and objects to the underlying 1/8 in. (3.175 mm) grid.
Slide Title Format • 2 lines max., no Subtitle • Font: Arial Reg. / Size: 30 pt / Line Spacing: 32 pt Subtitle Format • 1 line max., with 1-line Title above • Font: Arial Reg. / Size: 22 pt / Color: Gray (53/53/53)
If needed, content can go below the dotted line above when NO Subtitle is present.
Body/Bullet Text Format – 1 Column • Font: Arial Reg. • Size: 24 points (level 1); 20 pt (level 2); 18 pt (all
levels that follow) • Line Spacing: 1.0 Lines
API First Strategy
• It only something for the young and hip?
april 14, 2014 Confidential © 2013 Kapow Software 8
Evan and Fiona from API-First.com. Very hip.
RGB Color Palette and Values
53/53/53 89/13/139
Subtitle/Body Text Color Title Color
89/13/139
133/76/176
255/121/0
190/214/0
115/150/0
Accent Colors 1–6 (automatically applied to charts)
221/39/29 0/120/201
0/161/122
255/161/0
254/203/0
Accent Colors 7–11 (use colors 1–10 on charts if colors 1–6 are not enough)
53/53/53
All slide content should go below the dotted line above when a Subtitle is present. • For consistency across all slides, this is the
preferable location for all content
DO NOT place slide content below the dotted line below.
TIP: Reduce the body text font size only if necessary to fit all of your text. When possible, break apart a slide with a lot of content across multiple slides. TIP: When creating custom layouts, align text boxes and objects to the underlying 1/8 in. (3.175 mm) grid.
Slide Title Format • 2 lines max., no Subtitle • Font: Arial Reg. / Size: 30 pt / Line Spacing: 32 pt Subtitle Format • 1 line max., with 1-line Title above • Font: Arial Reg. / Size: 22 pt / Color: Gray (53/53/53)
If needed, content can go below the dotted line above when NO Subtitle is present.
Body/Bullet Text Format – 2 Columns • Font: Arial Reg. • Size: 18 pt (all levels) • Line Spacing: 1.0 Lines
API First Strategy
Advantages
• Easier to offer multiple front-ends (web, mobile etc.)
• Clear division of responsibility – Clear interface between the
work done by your backend and front-end team
– Easier to scale your application
Disadvantages
• Up-front cost
• Hard to generalize based on a single example
april 14, 2014 Confidential © 2013 Kapow Software 9
RGB Color Palette and Values
53/53/53 89/13/139
Subtitle/Body Text Color Title Color
89/13/139
133/76/176
255/121/0
190/214/0
115/150/0
Accent Colors 1–6 (automatically applied to charts)
221/39/29 0/120/201
0/161/122
255/161/0
254/203/0
Accent Colors 7–11 (use colors 1–10 on charts if colors 1–6 are not enough)
53/53/53
All slide content should go below the dotted line above when a Subtitle is present. • For consistency across all slides, this is the
preferable location for all content
DO NOT place slide content below the dotted line below.
TIP: Reduce the body text font size only if necessary to fit all of your text. When possible, break apart a slide with a lot of content across multiple slides. TIP: When creating custom layouts, align text boxes and objects to the underlying 1/8 in. (3.175 mm) grid.
Slide Title Format • 2 lines max., no Subtitle • Font: Arial Reg. / Size: 30 pt / Line Spacing: 32 pt Subtitle Format • 1 line max., with 1-line Title above • Font: Arial Reg. / Size: 22 pt / Color: Gray (53/53/53)
If needed, content can go below the dotted line above when NO Subtitle is present.
Body/Bullet Text Format – 1 Column • Font: Arial Reg. • Size: 24 points (level 1); 20 pt (level 2); 18 pt (all
levels that follow) • Line Spacing: 1.0 Lines
API First Strategy
• Can not creating an API for your application be seen as a form of technical debt?
april 14, 2014 Confidential © 2013 Kapow Software 10
RGB Color Palette and Values
53/53/53 89/13/139
Subtitle/Body Text Color Title Color
89/13/139
133/76/176
255/121/0
190/214/0
115/150/0
Accent Colors 1–6 (automatically applied to charts)
221/39/29 0/120/201
0/161/122
255/161/0
254/203/0
Accent Colors 7–11 (use colors 1–10 on charts if colors 1–6 are not enough)
53/53/53
All slide content should go below the dotted line above when a Subtitle is present. • For consistency across all slides, this is the
preferable location for all content
DO NOT place slide content below the dotted line below.
TIP: Reduce the body text font size only if necessary to fit all of your text. When possible, break apart a slide with a lot of content across multiple slides. TIP: When creating custom layouts, align text boxes and objects to the underlying 1/8 in. (3.175 mm) grid.
Slide Title Format • 2 lines max., no Subtitle • Font: Arial Reg. / Size: 30 pt / Line Spacing: 32 pt Subtitle Format • 1 line max., with 1-line Title above • Font: Arial Reg. / Size: 22 pt / Color: Gray (53/53/53)
If needed, content can go below the dotted line above when NO Subtitle is present.
Body/Bullet Text Format – 1 Column • Font: Arial Reg. • Size: 24 points (level 1); 20 pt (level 2); 18 pt (all
levels that follow) • Line Spacing: 1.0 Lines
It’s about the $$$
• It’s not always the entity who builds the application that has anything to gain from an API
april 14, 2014 Confidential © 2013 Kapow Software 11
I Need APIs
Adapted from photo by Gemma Vittoria
RGB Color Palette and Values
53/53/53 89/13/139
Subtitle/Body Text Color Title Color
89/13/139
133/76/176
255/121/0
190/214/0
115/150/0
Accent Colors 1–6 (automatically applied to charts)
221/39/29 0/120/201
0/161/122
255/161/0
254/203/0
Accent Colors 7–11 (use colors 1–10 on charts if colors 1–6 are not enough)
53/53/53
All slide content should go below the dotted line above when a Subtitle is present. • For consistency across all slides, this is the
preferable location for all content
DO NOT place slide content below the dotted line below.
TIP: Reduce the body text font size only if necessary to fit all of your text. When possible, break apart a slide with a lot of content across multiple slides. TIP: When creating custom layouts, align text boxes and objects to the underlying 1/8 in. (3.175 mm) grid.
Slide Title Format • 2 lines max., no Subtitle • Font: Arial Reg. / Size: 30 pt / Line Spacing: 32 pt Subtitle Format • 1 line max., with 1-line Title above • Font: Arial Reg. / Size: 22 pt / Color: Gray (53/53/53)
If needed, content can go below the dotted line above when NO Subtitle is present.
Body/Bullet Text Format – 1 Column • Font: Arial Reg. • Size: 24 points (level 1); 20 pt (level 2); 18 pt (all
levels that follow) • Line Spacing: 1.0 Lines
It’s about the $$$ - example
april 14, 2014 Confidential © 2013 Kapow Software 12
Partner portal Partner portal
Partner portal
Internal scheduling application
Who has an incentive to build these APIs?
RGB Color Palette and Values
53/53/53 89/13/139
Subtitle/Body Text Color Title Color
89/13/139
133/76/176
255/121/0
190/214/0
115/150/0
Accent Colors 1–6 (automatically applied to charts)
221/39/29 0/120/201
0/161/122
255/161/0
254/203/0
Accent Colors 7–11 (use colors 1–10 on charts if colors 1–6 are not enough)
53/53/53
All slide content should go below the dotted line above when a Subtitle is present. • For consistency across all slides, this is the
preferable location for all content
DO NOT place slide content below the dotted line below.
TIP: Reduce the body text font size only if necessary to fit all of your text. When possible, break apart a slide with a lot of content across multiple slides. TIP: When creating custom layouts, align text boxes and objects to the underlying 1/8 in. (3.175 mm) grid.
Slide Title Format • 2 lines max., no Subtitle • Font: Arial Reg. / Size: 30 pt / Line Spacing: 32 pt Subtitle Format • 1 line max., with 1-line Title above • Font: Arial Reg. / Size: 22 pt / Color: Gray (53/53/53)
If needed, content can go below the dotted line above when NO Subtitle is present.
Body/Bullet Text Format – 1 Column • Font: Arial Reg. • Size: 24 points (level 1); 20 pt (level 2); 18 pt (all
levels that follow) • Line Spacing: 1.0 Lines
It’s about the $$$ - example
april 14, 2014 Confidential © 2013 Kapow Software 13
Partner portal Partner portal
Partner portal
Internal scheduling application KAPOW!
RGB Color Palette and Values
53/53/53 89/13/139
Subtitle/Body Text Color Title Color
89/13/139
133/76/176
255/121/0
190/214/0
115/150/0
Accent Colors 1–6 (automatically applied to charts)
221/39/29 0/120/201
0/161/122
255/161/0
254/203/0
Accent Colors 7–11 (use colors 1–10 on charts if colors 1–6 are not enough)
53/53/53
All slide content should go below the dotted line above when a Subtitle is present. • For consistency across all slides, this is the
preferable location for all content
DO NOT place slide content below the dotted line below.
TIP: Reduce the body text font size only if necessary to fit all of your text. When possible, break apart a slide with a lot of content across multiple slides. TIP: When creating custom layouts, align text boxes and objects to the underlying 1/8 in. (3.175 mm) grid.
Slide Title Format • 2 lines max., no Subtitle • Font: Arial Reg. / Size: 30 pt / Line Spacing: 32 pt Subtitle Format • 1 line max., with 1-line Title above • Font: Arial Reg. / Size: 22 pt / Color: Gray (53/53/53)
If needed, content can go below the dotted line above when NO Subtitle is present.
Body/Bullet Text Format – 1 Column • Font: Arial Reg. • Size: 24 points (level 1); 20 pt (level 2); 18 pt (all
levels that follow) • Line Spacing: 1.0 Lines
It’s about the $$$ - example
april 14, 2014 Confidential © 2013 Kapow Software 14
Partner portal Partner portal
Partner portal
Internal scheduling application
RGB Color Palette and Values
53/53/53 89/13/139
Subtitle/Body Text Color Title Color
89/13/139
133/76/176
255/121/0
190/214/0
115/150/0
Accent Colors 1–6 (automatically applied to charts)
221/39/29 0/120/201
0/161/122
255/161/0
254/203/0
Accent Colors 7–11 (use colors 1–10 on charts if colors 1–6 are not enough)
53/53/53
All slide content should go below the dotted line above when a Subtitle is present. • For consistency across all slides, this is the
preferable location for all content
DO NOT place slide content below the dotted line below.
TIP: Reduce the body text font size only if necessary to fit all of your text. When possible, break apart a slide with a lot of content across multiple slides. TIP: When creating custom layouts, align text boxes and objects to the underlying 1/8 in. (3.175 mm) grid.
Slide Title Format • 2 lines max., no Subtitle • Font: Arial Reg. / Size: 30 pt / Line Spacing: 32 pt Subtitle Format • 1 line max., with 1-line Title above • Font: Arial Reg. / Size: 22 pt / Color: Gray (53/53/53)
If needed, content can go below the dotted line above when NO Subtitle is present.
Body/Bullet Text Format – 2 Columns • Font: Arial Reg. • Size: 18 pt (all levels) • Line Spacing: 1.0 Lines
Click A Taxi – Disrupting the Taxi Business with Innovative Consumer Apps
15
Challenge Rapidly integrate with a growing network of Taxi companies and partners with no reliance on API access Solution High volume integrations across partner systems: taxi companies, restaurants, hotels, flight bookings 50 countries, 5000 cities,100,000 bookings per month, expanded globally in 18 months
“Without Kapow technology, we couldn’t have expanded into this many cities so fast. Our average partner integration now takes less than two days to complete.”
— Søren Halskov Nissen, CEO, Click A Taxi
RGB Color Palette and Values
53/53/53 89/13/139
Subtitle/Body Text Color Title Color
89/13/139
133/76/176
255/121/0
190/214/0
115/150/0
Accent Colors 1–6 (automatically applied to charts)
221/39/29 0/120/201
0/161/122
255/161/0
254/203/0
Accent Colors 7–11 (use colors 1–10 on charts if colors 1–6 are not enough)
53/53/53
All slide content should go below the dotted line above when a Subtitle is present. • For consistency across all slides, this is the
preferable location for all content
DO NOT place slide content below the dotted line below.
TIP: Reduce the body text font size only if necessary to fit all of your text. When possible, break apart a slide with a lot of content across multiple slides. TIP: When creating custom layouts, align text boxes and objects to the underlying 1/8 in. (3.175 mm) grid.
Slide Title Format • 2 lines max., no Subtitle • Font: Arial Reg. / Size: 30 pt / Line Spacing: 32 pt Subtitle Format • 1 line max., with 1-line Title above • Font: Arial Reg. / Size: 22 pt / Color: Gray (53/53/53)
If needed, content can go below the dotted line above when NO Subtitle is present.
Body/Bullet Text Format – 1 Column • Font: Arial Reg. • Size: 24 points (level 1); 20 pt (level 2); 18 pt (all
levels that follow) • Line Spacing: 1.0 Lines
OK, so why did I sit through that commercial?
• Because it illustrates some of the advantages you can gain in a programmable world – “Let’s put humans to work where we need human minds. And
let’s automate the rest.” – Jessica Deutch, Digital River
• And, unless you build synthetic APIs on top of the front end, that generally requires APIs to be present
april 14, 2014 Confidential © 2013 Kapow Software 16
RGB Color Palette and Values
53/53/53 89/13/139
Subtitle/Body Text Color Title Color
89/13/139
133/76/176
255/121/0
190/214/0
115/150/0
Accent Colors 1–6 (automatically applied to charts)
221/39/29 0/120/201
0/161/122
255/161/0
254/203/0
Accent Colors 7–11 (use colors 1–10 on charts if colors 1–6 are not enough)
53/53/53
All slide content should go below the dotted line above when a Subtitle is present. • For consistency across all slides, this is the
preferable location for all content
DO NOT place slide content below the dotted line below.
TIP: Reduce the body text font size only if necessary to fit all of your text. When possible, break apart a slide with a lot of content across multiple slides. TIP: When creating custom layouts, align text boxes and objects to the underlying 1/8 in. (3.175 mm) grid.
Slide Title Format • 2 lines max., no Subtitle • Font: Arial Reg. / Size: 30 pt / Line Spacing: 32 pt Subtitle Format • 1 line max., with 1-line Title above • Font: Arial Reg. / Size: 22 pt / Color: Gray (53/53/53)
If needed, content can go below the dotted line above when NO Subtitle is present.
Body/Bullet Text Format – 1 Column • Font: Arial Reg. • Size: 24 points (level 1); 20 pt (level 2); 18 pt (all
levels that follow) • Line Spacing: 1.0 Lines
Who is going to insist on APIs?
• Enterprises demanding cloud, cloud, cloud – “Over the next two years, there will be an explosive growth in
the number of enterprise cloud computing projects, according to a study into cloud computing trends by TheInfoPro”, computerweekly.com
• Can we get them as excited about APIs?
april 14, 2014 Confidential © 2013 Kapow Software 17
RGB Color Palette and Values
53/53/53 89/13/139
Subtitle/Body Text Color Title Color
89/13/139
133/76/176
255/121/0
190/214/0
115/150/0
Accent Colors 1–6 (automatically applied to charts)
221/39/29 0/120/201
0/161/122
255/161/0
254/203/0
Accent Colors 7–11 (use colors 1–10 on charts if colors 1–6 are not enough)
53/53/53
All slide content should go below the dotted line above when a Subtitle is present. • For consistency across all slides, this is the
preferable location for all content
DO NOT place slide content below the dotted line below.
TIP: Reduce the body text font size only if necessary to fit all of your text. When possible, break apart a slide with a lot of content across multiple slides. TIP: When creating custom layouts, align text boxes and objects to the underlying 1/8 in. (3.175 mm) grid.
Slide Title Format • 2 lines max., no Subtitle • Font: Arial Reg. / Size: 30 pt / Line Spacing: 32 pt Subtitle Format • 1 line max., with 1-line Title above • Font: Arial Reg. / Size: 22 pt / Color: Gray (53/53/53)
If needed, content can go below the dotted line above when NO Subtitle is present.
Body/Bullet Text Format – 1 Column • Font: Arial Reg. • Size: 24 points (level 1); 20 pt (level 2); 18 pt (all
levels that follow) • Line Spacing: 1.0 Lines
So why demand APIs, anyway?
• APIs lend themselves very well to automation – Paves the way for future savings through automation of manual
processes
• Your valuable data doesn’t get stuck in some vendor’s proprietary systems – You can move it to other systems, or consolidate many data
sources into a single view
• APIs should be on IT’s checklist right up there with security and scalability
april 14, 2014 Confidential © 2013 Kapow Software 18
RGB Color Palette and Values
53/53/53 89/13/139
Subtitle/Body Text Color Title Color
89/13/139
133/76/176
255/121/0
190/214/0
115/150/0
Accent Colors 1–6 (automatically applied to charts)
221/39/29 0/120/201
0/161/122
255/161/0
254/203/0
Accent Colors 7–11 (use colors 1–10 on charts if colors 1–6 are not enough)
53/53/53
All slide content should go below the dotted line above when a Subtitle is present. • For consistency across all slides, this is the
preferable location for all content
DO NOT place slide content below the dotted line below.
TIP: Reduce the body text font size only if necessary to fit all of your text. When possible, break apart a slide with a lot of content across multiple slides. TIP: When creating custom layouts, align text boxes and objects to the underlying 1/8 in. (3.175 mm) grid.
Slide Title Format • 2 lines max., no Subtitle • Font: Arial Reg. / Size: 30 pt / Line Spacing: 32 pt Subtitle Format • 1 line max., with 1-line Title above • Font: Arial Reg. / Size: 22 pt / Color: Gray (53/53/53)
If needed, content can go below the dotted line above when NO Subtitle is present.
Body/Bullet Text Format – 1 Column • Font: Arial Reg. • Size: 24 points (level 1); 20 pt (level 2); 18 pt (all
levels that follow) • Line Spacing: 1.0 Lines
But just before we get too excited about APIs, let me be a little old and grumpy
april 14, 2014 Confidential © 2013 Kapow Software 19
• APIs are not very standardized
• Not all APIs are user friendly or well documented – There can be a real learning curve to an API
• Public APIs can get closed down or restricted
RGB Color Palette and Values
53/53/53 89/13/139
Subtitle/Body Text Color Title Color
89/13/139
133/76/176
255/121/0
190/214/0
115/150/0
Accent Colors 1–6 (automatically applied to charts)
221/39/29 0/120/201
0/161/122
255/161/0
254/203/0
Accent Colors 7–11 (use colors 1–10 on charts if colors 1–6 are not enough)
53/53/53
All slide content should go below the dotted line above when a Subtitle is present. • For consistency across all slides, this is the
preferable location for all content
DO NOT place slide content below the dotted line below.
TIP: Reduce the body text font size only if necessary to fit all of your text. When possible, break apart a slide with a lot of content across multiple slides. TIP: When creating custom layouts, align text boxes and objects to the underlying 1/8 in. (3.175 mm) grid.
Slide Title Format • 2 lines max., no Subtitle • Font: Arial Reg. / Size: 30 pt / Line Spacing: 32 pt Subtitle Format • 1 line max., with 1-line Title above • Font: Arial Reg. / Size: 22 pt / Color: Gray (53/53/53)
If needed, content can go below the dotted line above when NO Subtitle is present.
Body/Bullet Text Format – 1 Column • Font: Arial Reg. • Size: 24 points (level 1); 20 pt (level 2); 18 pt (all
levels that follow) • Line Spacing: 1.0 Lines
Questions / Discussion
• Have you experienced the discrepancy between those who need an API and those with the power to create it?
• Why are we not more aggressively demanding APIs from our software tool vendors?
• What is stopping us from creating APIs up front?
• What would you automate or consolidate if the lack of APIs weren’t an issue?
april 14, 2014 Confidential © 2013 Kapow Software 20
RGB Color Palette and Values
53/53/53 89/13/139
Subtitle/Body Text Color Title Color
89/13/139
133/76/176
255/121/0
190/214/0
115/150/0
Accent Colors 1–6 (automatically applied to charts)
221/39/29 0/120/201
0/161/122
255/161/0
254/203/0
Accent Colors 7–11 (use colors 1–10 on charts if colors 1–6 are not enough)
53/53/53
SECTION SLIDE Title Format • 2 lines max., no Subtitle • Font: Arial Reg. / Size: 32 pt
Section Slide Details • Presenter, Title (Optional) • Font: Arial Reg. / Size: 14 pt
Thank you
Anne-Sofie Nielsen, Kapow Software E-mail: [email protected] Twitter: @femalenerd LinkedIn: https://www.linkedin.com/in/femalenerd
april 14, 2014 Confidential © 2013 Kapow Software 21