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Who Am I?
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Calgary NW Fit Body Boot Camp
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Coming soon:
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Above all, my most important job: Being a MOM
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A Little About My Start in FitnessSchool teacher for almost 20 yearsHad a small in home personal training
studio (1:12 group training)Went to Fitness Business Summit ‘07Started my boot camp 2 months laterMonth #1 = $10,000 from 30+ clientsLeft my career as a school teacher 4
months later
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A Little About My Start in FitnessBegan coaching with Bedros in early 2008Closed home studio 2008Released first online program Jan 2010Became Fit Body Boot Camp in fall of 2010Opened/sold a second FBBC in June 2011-12Currently run one boot camp - ‘part time’
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Why boot camp? Love the energy of group training
Group training is most effective for client results and retention
Affordable for clients
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Why boot camp?Leverage time:
Less time training clients IN my business, more time working ON my business so to help MORE people
Brilliant model for building a community which is the ‘secret sauce’ of boot camp
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Most Important Asset to Building a Booming Boot Camp?
(Don’t do anything just for money.)
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When you appreciate your clientsTreat them the way you’d like to be treated
Help them get results with second to none service
Success follows
Formula for success:
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RESULTS driven boot camp sessions.
Create fast paced, fun workouts
Must be a different workout every day
Research based training
Amazing ‘done for you’ workouts available with FBBC
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‘Can’t Go Wrong’ Workouts
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No Ordinary Boot Camp Build a Community
You’re not teaching a boot camp, you’re building a community.
Make your boot camp the ‘Cheers’ of fitness choices.
Be a connector to clients.
HOW?
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‘Where Everyone Knows Your Name…’
Create a sense of belonging in camp:
Greet clients by nameIntroduce new clients to othersPair up a new client with someoneSay hello and good bye to clients dailyFollow up with texts and emailsCreate costume and themed-based workout daysHAVE FUN!
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‘Where Everyone Knows Your Name…’Create a sense of belonging outside of boot camp:
Connect clients outside of camp (eg. Carpools) Facebook (for FUN not selling) Be a sponsor of a local charity event Do fund raisers together
Eg. Annual Lil Black Dress Fundraiser Organize and compete in group competitions
Spartan Event, mud runs Host an Open House Network with other biz owners for cross promotions
Jean Party
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Obvious things to create community DAILY:
1. Arrive EARLY2. Prepare Equipment3. Appearance – be professional4. Set the Energy5. Welcoming Atmosphere6. Start ON-TIME7. Connections8. Know your campers9. Follow-up10. Have fun, it’s contagious
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Nuts and Bolts…Times:Research your area5:30 am most successfulStart with one camp then add onTeach your own camps, then mentor a trainerIdentify your 5% then….Get an assistant as soon as you can to help with administrative duties
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Nuts and Bolts…
Space:If outdoors, always have an indoor optionSoccer centers, gymnastic facilities, dance or karate studios, community centersStand alone facility – 2000-2500 square feet in light industrial area
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Nuts and Bolts…Equipment:Get enough for station workouts5 TRX5 Plyo boxes20 sets of glidersDB’s 20 x 5 lb /20 x 10 lb/10 x 15 lb5 Battling ropes
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Make a Name for YourselfBe the ‘go to’ fitness guru in your area:
Get out in the communityDo ‘lunch and learn’ on nutrition or fitness talks in schools, churches, businessesGet involved in a school fairWrite for a community journalFitPro Newsletter (build a list)
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Get People in the Door!Low barrier of entry (even FREE)
Run multiple promotions simultaneously: -email promotion series to list -Groupon deals -Community journal promo -Posters at my location -Silent auction winners -Friend referral specials -FBBC web special (online promo)
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Get People in the Door!2-3 week special at affordable rate
Use this $ to love up new clients: grocery cards, gift cards at Starbucks, Tshirts etc
Always give the client the BEST deal going
Over-deliver during the 2-3 week special
Get them results so they fall in love with camp
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Get People in the Door!Make them feel part of the group
Make an offer EARLY in the promo
Give $ back to clients when they buy a membership eg. rest of the month free, $50 off first month
Get peeps on EFT right away
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Sample Email Promotion - JanuarySend 3 email series with an offer eg. New Year’s Revolution January promo
Name the offerTell benefitsGuarantee results
Done for you monthly promos with FBBC
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Sample Promotion - JanuaryCreate a system to seamlessly get peeps into camp:Initial email(s) with call to actionPhone number Canned response email Method of payment Welcome email with info: times/location/what to bring/waiver etc
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Sample Promotion - January Provide over the top service and results Check in with clients often
Make an initial offer with incentive • Offer remainder of the month FREE• Additional $ off first month
Make a second offer near end of program • Offer remainder of the month for FREE
Continue to provide amazing service no matter what!
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Love ‘Em UpStay in touch with your email list and members
Text members daily
Email your list 2-3 /week with awesome CONTENT -Fit Pro Newsletter weekly - More recipes -Relevant articles -’Done for you’ meal plans and tips - Nutrition conference calls -Survey: What do clients want? Be the solution.
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Love ‘Em Up Remotely:Don’t discount your online presence with your list.
Build trust and credibility.
-Always provide GREAT content -I’ve had list members for 3 years before buying-Present the right offer -Client needs to be ready-Example: Thanksgiving/Black Friday promos
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RetentionJust be cool….
Give stuff: jackets, mats, water bottles, gift cards, valentines, Xmas cards, treatsInvite them to your home: nutrition talks, jean partiesFun events: city chase, zip line, mud runsWeekend getaways: boot camp in the mountains
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Use Members to Sell the Kool-aid
Make it easy for members to bring a friendFree boot camp to members who bring referrals $100 gift cards ‘Bring a Friend to camp’ daysCharity events
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Build and GrowIncrease times for camp
Expand to stand alone space
Rinse and repeat things from first location to open a second/third
Create a mentorship with biz partner option
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IN CONCLUSION: GSD!Come to events like FBS
Implement what you learn right away
‘Screams vs whispers’
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GSD!‘To do’ list of top 5 things Put other things on the back burnerFocus!Get a mentor (buy speed)Buy Fit Body Boot Camp(mentor for boot camp)
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My Charity:
Friends Church Youth Program
Provides opportunities for youth for local and international volunteerism to make the world a
better place.