Transcript
Page 1: Where Are They Going - The Future of Digital Community

Where Are They Going?

The Future of Digital Community is Dark, Silly and Fleeting

#PSEWEB

@HamzaK @BaileyParnell

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About Us

RU Student Life shares the story of student life at Ryerson, one post, picture, video and tweet at a time.

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What’s Going On?“I used Facebook to stay connected to Orientation.”

2011: 82.2%2012: 52.89%2013: 43%2014: 23% (projected)

Growth Decline2011: 1.5K new fans2012: 2.2K new fans2013: 1.5K new fans2014: 750 new fans (projected)

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All Over The News...But was any of this real?

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What Is The Industry Saying?

FacebookInstagram: $1BWhatsApp: $19BOculus Rift: $2BSnapChat: $3B (Failed)

TwitterVine: $970M

YahooTumblr: $1.1B

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What Are The Numbers Saying?Snapchat: 26M usersVine: 40M usersInstagram: 200M usersWhatsApp: 450M usersFacebook: 1.23B users

But while the rest increase…

Facebook (2013-14):13-17 y/o’s: 25.3% decline18--24 y/o’s: 7.5% decline

Total 59% decline since 2011

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What Are Teens Saying?

“Yeah, that’s why we go to Twitter and Instagram [instead of Facebook]. My mom doesn’t have that.”

“If you make a Twitter and Instagram, then you’ll kind of forget about Facebook.”

“On Facebook, they say so many details of the things that you don’t want to know. You’d be like, are you serious? No one really cares that much.”

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So Where Are They Going?And how do we anticipate future changes?

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The (Near) Future Is...

DarkEphemeralSillyContextual

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A New Paradigm

“Teens don’t think about what we call ‘social media platforms’ and don’t consider these as stopping points between visiting websites. To them, social media is the internet.”

Victor Pineiro (Strategy Director, Big Spaceship)

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Simple

Narrative

Aesthetic

Instagram

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Vine

Simple

Addicting

Comical & Creative

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Easy

Comical

Relatable

Buzzfeed

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SnapChat

Simple

Ephemeral

Personal

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Yo!

Simple

Exclusive

Brands

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Reddit

Different

Informative

Anonymous

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Whisper

Simple

Anonymous

Fine Line

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WhatsApp

Cross-Platform

Exclusive

Sometimes

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Tinder

Simple

Popular

NO

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Luckily, Some Things Never Change

Good Content:

UsefulInformationalAmusingInspiring

Good Experiences:

SimpleImmediateIntegratedPersonalized


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