![Page 1: Where Are They Going - The Future of Digital Community](https://reader033.vdocuments.us/reader033/viewer/2022052522/554cf162b4c905a5138b4b1e/html5/thumbnails/1.jpg)
Where Are They Going?
The Future of Digital Community is Dark, Silly and Fleeting
#PSEWEB
@HamzaK @BaileyParnell
![Page 2: Where Are They Going - The Future of Digital Community](https://reader033.vdocuments.us/reader033/viewer/2022052522/554cf162b4c905a5138b4b1e/html5/thumbnails/2.jpg)
About Us
RU Student Life shares the story of student life at Ryerson, one post, picture, video and tweet at a time.
![Page 3: Where Are They Going - The Future of Digital Community](https://reader033.vdocuments.us/reader033/viewer/2022052522/554cf162b4c905a5138b4b1e/html5/thumbnails/3.jpg)
What’s Going On?“I used Facebook to stay connected to Orientation.”
2011: 82.2%2012: 52.89%2013: 43%2014: 23% (projected)
Growth Decline2011: 1.5K new fans2012: 2.2K new fans2013: 1.5K new fans2014: 750 new fans (projected)
![Page 4: Where Are They Going - The Future of Digital Community](https://reader033.vdocuments.us/reader033/viewer/2022052522/554cf162b4c905a5138b4b1e/html5/thumbnails/4.jpg)
All Over The News...But was any of this real?
![Page 5: Where Are They Going - The Future of Digital Community](https://reader033.vdocuments.us/reader033/viewer/2022052522/554cf162b4c905a5138b4b1e/html5/thumbnails/5.jpg)
What Is The Industry Saying?
FacebookInstagram: $1BWhatsApp: $19BOculus Rift: $2BSnapChat: $3B (Failed)
TwitterVine: $970M
YahooTumblr: $1.1B
![Page 6: Where Are They Going - The Future of Digital Community](https://reader033.vdocuments.us/reader033/viewer/2022052522/554cf162b4c905a5138b4b1e/html5/thumbnails/6.jpg)
What Are The Numbers Saying?Snapchat: 26M usersVine: 40M usersInstagram: 200M usersWhatsApp: 450M usersFacebook: 1.23B users
But while the rest increase…
Facebook (2013-14):13-17 y/o’s: 25.3% decline18--24 y/o’s: 7.5% decline
Total 59% decline since 2011
![Page 7: Where Are They Going - The Future of Digital Community](https://reader033.vdocuments.us/reader033/viewer/2022052522/554cf162b4c905a5138b4b1e/html5/thumbnails/7.jpg)
What Are Teens Saying?
“Yeah, that’s why we go to Twitter and Instagram [instead of Facebook]. My mom doesn’t have that.”
“If you make a Twitter and Instagram, then you’ll kind of forget about Facebook.”
“On Facebook, they say so many details of the things that you don’t want to know. You’d be like, are you serious? No one really cares that much.”
![Page 8: Where Are They Going - The Future of Digital Community](https://reader033.vdocuments.us/reader033/viewer/2022052522/554cf162b4c905a5138b4b1e/html5/thumbnails/8.jpg)
So Where Are They Going?And how do we anticipate future changes?
![Page 9: Where Are They Going - The Future of Digital Community](https://reader033.vdocuments.us/reader033/viewer/2022052522/554cf162b4c905a5138b4b1e/html5/thumbnails/9.jpg)
The (Near) Future Is...
DarkEphemeralSillyContextual
![Page 10: Where Are They Going - The Future of Digital Community](https://reader033.vdocuments.us/reader033/viewer/2022052522/554cf162b4c905a5138b4b1e/html5/thumbnails/10.jpg)
A New Paradigm
“Teens don’t think about what we call ‘social media platforms’ and don’t consider these as stopping points between visiting websites. To them, social media is the internet.”
Victor Pineiro (Strategy Director, Big Spaceship)
![Page 11: Where Are They Going - The Future of Digital Community](https://reader033.vdocuments.us/reader033/viewer/2022052522/554cf162b4c905a5138b4b1e/html5/thumbnails/11.jpg)
Simple
Narrative
Aesthetic
![Page 12: Where Are They Going - The Future of Digital Community](https://reader033.vdocuments.us/reader033/viewer/2022052522/554cf162b4c905a5138b4b1e/html5/thumbnails/12.jpg)
Vine
Simple
Addicting
Comical & Creative
![Page 13: Where Are They Going - The Future of Digital Community](https://reader033.vdocuments.us/reader033/viewer/2022052522/554cf162b4c905a5138b4b1e/html5/thumbnails/13.jpg)
Easy
Comical
Relatable
Buzzfeed
![Page 14: Where Are They Going - The Future of Digital Community](https://reader033.vdocuments.us/reader033/viewer/2022052522/554cf162b4c905a5138b4b1e/html5/thumbnails/14.jpg)
SnapChat
Simple
Ephemeral
Personal
![Page 15: Where Are They Going - The Future of Digital Community](https://reader033.vdocuments.us/reader033/viewer/2022052522/554cf162b4c905a5138b4b1e/html5/thumbnails/15.jpg)
Yo!
Simple
Exclusive
Brands
![Page 16: Where Are They Going - The Future of Digital Community](https://reader033.vdocuments.us/reader033/viewer/2022052522/554cf162b4c905a5138b4b1e/html5/thumbnails/16.jpg)
Different
Informative
Anonymous
![Page 17: Where Are They Going - The Future of Digital Community](https://reader033.vdocuments.us/reader033/viewer/2022052522/554cf162b4c905a5138b4b1e/html5/thumbnails/17.jpg)
Whisper
Simple
Anonymous
Fine Line
![Page 18: Where Are They Going - The Future of Digital Community](https://reader033.vdocuments.us/reader033/viewer/2022052522/554cf162b4c905a5138b4b1e/html5/thumbnails/18.jpg)
Cross-Platform
Exclusive
Sometimes
![Page 19: Where Are They Going - The Future of Digital Community](https://reader033.vdocuments.us/reader033/viewer/2022052522/554cf162b4c905a5138b4b1e/html5/thumbnails/19.jpg)
Tinder
Simple
Popular
NO
![Page 20: Where Are They Going - The Future of Digital Community](https://reader033.vdocuments.us/reader033/viewer/2022052522/554cf162b4c905a5138b4b1e/html5/thumbnails/20.jpg)
Luckily, Some Things Never Change
Good Content:
UsefulInformationalAmusingInspiring
Good Experiences:
SimpleImmediateIntegratedPersonalized