When the buying stops, the killing can too

Raise awareness to push for legal reform and better enforcement and to reduce demand for endangered species products by making them socially unacceptable.

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2012 IMPACT

• SCMP: 50% decline in demand according to traders. Official shark fin imports down from 10,292 t.s in 2011 to 3,087 t.s to Nov. CNN producer said prices down by 40%.

• Guangzhou marked decrease in stock. Prices for fins had declined by over 50% in the past year.

• Late 2012 shark fin traders in Kaohsiung, Taiwan report fin prices had declined by as much as 60-80%.

• Indonesia reports shark fishing boats no longer going to sea, going less frequently or shorter trips. Prices down by over 50%. Florida reports that is was becoming unprofitable to fish sharks. Madagascar less permits requested.

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“The only way to reduce both the slaughter of elephants and related human killings is to reduce the demand for ivory.” -The New York Times