![Page 1: When did advertising become commonplace in American culture? How did advertisements influence the way people thought about technology? What was the role](https://reader038.vdocuments.us/reader038/viewer/2022110208/56649dd05503460f94ac52b5/html5/thumbnails/1.jpg)
AP US History
When did advertising become commonplace in American culture?
How did advertisements influence the way people thought about technology?
What was the role of advertisements in promoting technological determinism?
“The Distinctive Institution”:Advertising in 20th-Century America
Click here to begin!
![Page 2: When did advertising become commonplace in American culture? How did advertisements influence the way people thought about technology? What was the role](https://reader038.vdocuments.us/reader038/viewer/2022110208/56649dd05503460f94ac52b5/html5/thumbnails/2.jpg)
How to Navigate this TutorialClick on a navigational icon to see what it does!
Click here to begin the tutorial!
![Page 3: When did advertising become commonplace in American culture? How did advertisements influence the way people thought about technology? What was the role](https://reader038.vdocuments.us/reader038/viewer/2022110208/56649dd05503460f94ac52b5/html5/thumbnails/3.jpg)
This navigational icon will take you back to the previous page.
How to Navigate this TutorialClick on a navigational icon to see what it does!
Click here to begin the tutorial!
![Page 4: When did advertising become commonplace in American culture? How did advertisements influence the way people thought about technology? What was the role](https://reader038.vdocuments.us/reader038/viewer/2022110208/56649dd05503460f94ac52b5/html5/thumbnails/4.jpg)
This navigational icon will return you to the home page.
How to Navigate this TutorialClick on a navigational icon to see what it does!
Click here to begin the tutorial!
![Page 5: When did advertising become commonplace in American culture? How did advertisements influence the way people thought about technology? What was the role](https://reader038.vdocuments.us/reader038/viewer/2022110208/56649dd05503460f94ac52b5/html5/thumbnails/5.jpg)
This navigational icon will take you to the quiz.
How to Navigate this TutorialClick on a navigational icon to see what it does!
Click here to begin the tutorial!
![Page 6: When did advertising become commonplace in American culture? How did advertisements influence the way people thought about technology? What was the role](https://reader038.vdocuments.us/reader038/viewer/2022110208/56649dd05503460f94ac52b5/html5/thumbnails/6.jpg)
This navigational icon will take you to the next page.
How to Navigate this TutorialClick on a navigational icon to see what it does!
Click here to begin the tutorial!
![Page 7: When did advertising become commonplace in American culture? How did advertisements influence the way people thought about technology? What was the role](https://reader038.vdocuments.us/reader038/viewer/2022110208/56649dd05503460f94ac52b5/html5/thumbnails/7.jpg)
Recall the paintings we examined in the previous lesson. Currier and Ives created over 200 images, many which reflected a technologically deterministic perspective. We also looked at the famous painting by John Gast, “American Progress.”
These popular images were ways in which several key ideas were spread throughout American society: the notion that progress came in the form of technology, that technology was the best way to achieve prosperity and happiness, and that technology inevitably brings change in effect guiding the course of history.
Quick Review:
![Page 8: When did advertising become commonplace in American culture? How did advertisements influence the way people thought about technology? What was the role](https://reader038.vdocuments.us/reader038/viewer/2022110208/56649dd05503460f94ac52b5/html5/thumbnails/8.jpg)
In this lesson you will examine another key form in which ideas of technological determinism were spread throughout society: Advertisements
Similar to the previous lesson, you will examine several illustrative advertisements from the early-20th century and answer a series of questions regarding the images.
By the end of this lesson you will be asked to form your own opinion about the power of advertisements to spread ideas throughout society.
Road Map
![Page 9: When did advertising become commonplace in American culture? How did advertisements influence the way people thought about technology? What was the role](https://reader038.vdocuments.us/reader038/viewer/2022110208/56649dd05503460f94ac52b5/html5/thumbnails/9.jpg)
The Power of Advertising: The idea that technology drives society forward, that it has the power to inform lives, took a new form in the twentieth century with the field of professional advertising.
Advertising became the instrument by which big business, in need of ever-expanding markets for its mass-produced products, imprinted instrumental values on the populace.
In other words, advertising companies not only sold products but also prompted a way of thinking about industrial technology.
![Page 10: When did advertising become commonplace in American culture? How did advertisements influence the way people thought about technology? What was the role](https://reader038.vdocuments.us/reader038/viewer/2022110208/56649dd05503460f94ac52b5/html5/thumbnails/10.jpg)
Through the use of powerful images and associations on advertisements, advertisers could encourage people to believe that technology shaped society rather than the other way around. They could also sell their products and, in effect, their brand of “the good life.”
As the twentieth century progressed, more and more advertisements began to appear through print, radio, and eventually television.
Through these advertisements technology became idolized as the force that could fix the economy and ensure the American way of life.
Advertisements allowed technological determinism to become deeply embedded in popular culture.
cont…
![Page 11: When did advertising become commonplace in American culture? How did advertisements influence the way people thought about technology? What was the role](https://reader038.vdocuments.us/reader038/viewer/2022110208/56649dd05503460f94ac52b5/html5/thumbnails/11.jpg)
For this lesson you will be asked to examine advertisements from the early-20th century.
Please record your responses to the questions in your notebook.
Let’s Practice!
![Page 12: When did advertising become commonplace in American culture? How did advertisements influence the way people thought about technology? What was the role](https://reader038.vdocuments.us/reader038/viewer/2022110208/56649dd05503460f94ac52b5/html5/thumbnails/12.jpg)
1. What is the difference between the two women in the photographs? Who’s working harder? Who looks happier?
2. What do the details in the background of the photographs suggest?
3. What does the advertisement say? Does it make any promises about the product? What are they?
4. What connections are being made between the technology and overall well being?
5. How does this advertisement operate to advance the idea of technological determinism?
Advertisement for Simplex Ironer, Ladies Home Journal, April 1920
![Page 13: When did advertising become commonplace in American culture? How did advertisements influence the way people thought about technology? What was the role](https://reader038.vdocuments.us/reader038/viewer/2022110208/56649dd05503460f94ac52b5/html5/thumbnails/13.jpg)
1. What is this advertisement selling?
2. Who is getting into the car? How is she portrayed?
3. What is the last line of text urging the potential customers to do?
4. How many instances can you find where this advertisement links modernity to technology?
5. How does the advertisement describe “fluid drive”?
Advertisement for Chrysler automobile, Ladies Home Journal, April 1940
6. In your opinion, how does this advertisement advance ideas of technological determinism?
![Page 14: When did advertising become commonplace in American culture? How did advertisements influence the way people thought about technology? What was the role](https://reader038.vdocuments.us/reader038/viewer/2022110208/56649dd05503460f94ac52b5/html5/thumbnails/14.jpg)
1. What do you see in this advertisement?
2. Does this family look happy?
3. In what ways does this advertisement illustrate an idealized version of family life?
4. What does the phrase at the top of the advertisement promise?
5. Are there other ways for families to “share happiness” that this advertisement does not show?
Advertisement for Motorola TV, Time Magazine, 1951
6. If you were a consumer in the 1950s, would you want to purchase this television? Why or why not?
7. Is this advertisement an example of technological determinism? Why or why not?
![Page 15: When did advertising become commonplace in American culture? How did advertisements influence the way people thought about technology? What was the role](https://reader038.vdocuments.us/reader038/viewer/2022110208/56649dd05503460f94ac52b5/html5/thumbnails/15.jpg)
These advertisements have certain features in common. Each advertisement assures the reader that the products of the new technology will help them save time, be modern, and ensure a happy, healthy, and cheerful life.
Through the use of powerful images and associations on advertisements, advertisers could encourage people to believe that technology shaped society rather than the other way around. They could also sell their products and, in effect, their brand of “the good life.”
To Summarize:
![Page 16: When did advertising become commonplace in American culture? How did advertisements influence the way people thought about technology? What was the role](https://reader038.vdocuments.us/reader038/viewer/2022110208/56649dd05503460f94ac52b5/html5/thumbnails/16.jpg)
Write a paragraph describing your opinion about the power of advertisements to spread ideas throughout society. How are advertisements related to technological determinism?
Quick Write:
![Page 17: When did advertising become commonplace in American culture? How did advertisements influence the way people thought about technology? What was the role](https://reader038.vdocuments.us/reader038/viewer/2022110208/56649dd05503460f94ac52b5/html5/thumbnails/17.jpg)
Now let’s see what you’ve learned!
Go to the quiz!
![Page 18: When did advertising become commonplace in American culture? How did advertisements influence the way people thought about technology? What was the role](https://reader038.vdocuments.us/reader038/viewer/2022110208/56649dd05503460f94ac52b5/html5/thumbnails/18.jpg)
Which statement best describes the role of advertising?
B. Advertising did not have much of an impact on early-20th century Americans.
C. Advertising in America was void of cultural values.
D. Advertising usually targeted only a small segment of the population.
A. Advertising companies not only sold products but also prompted a way of thinking about industrial technology.
![Page 19: When did advertising become commonplace in American culture? How did advertisements influence the way people thought about technology? What was the role](https://reader038.vdocuments.us/reader038/viewer/2022110208/56649dd05503460f94ac52b5/html5/thumbnails/19.jpg)
Advertising became the instrument by which big business, in need of ever-expanding markets for its mass-produced products, imprinted instrumental values on the populace.
Yes! You got it!
![Page 20: When did advertising become commonplace in American culture? How did advertisements influence the way people thought about technology? What was the role](https://reader038.vdocuments.us/reader038/viewer/2022110208/56649dd05503460f94ac52b5/html5/thumbnails/20.jpg)
Back to the question
Oops! Not quite!
![Page 21: When did advertising become commonplace in American culture? How did advertisements influence the way people thought about technology? What was the role](https://reader038.vdocuments.us/reader038/viewer/2022110208/56649dd05503460f94ac52b5/html5/thumbnails/21.jpg)
How did advertising progress throughout the 20th century?
D. more and more advertisements began to appear through print, radio, and eventually television
C. although advertisements were popular in 1900, as the century progressed they decreased in popularity
B. advertising picked up throughout the century because people could not afford other kids of entertainment
A. advertising was not common until 1990
![Page 22: When did advertising become commonplace in American culture? How did advertisements influence the way people thought about technology? What was the role](https://reader038.vdocuments.us/reader038/viewer/2022110208/56649dd05503460f94ac52b5/html5/thumbnails/22.jpg)
Through the use of powerful images and associations on advertisements, advertisers could encourage people to believe that technology shaped society rather than the other way around. They could also sell their products and, in effect, their brand of “the good life.” As the twentieth century progressed, more and more advertisements began to appear through print, radio, and eventually television.
That’s Correct!
![Page 23: When did advertising become commonplace in American culture? How did advertisements influence the way people thought about technology? What was the role](https://reader038.vdocuments.us/reader038/viewer/2022110208/56649dd05503460f94ac52b5/html5/thumbnails/23.jpg)
Back to the question
Not quite! Try again.
![Page 24: When did advertising become commonplace in American culture? How did advertisements influence the way people thought about technology? What was the role](https://reader038.vdocuments.us/reader038/viewer/2022110208/56649dd05503460f94ac52b5/html5/thumbnails/24.jpg)
What features did the advertisements you examined have in common?
D. All of the above
C. The product was portrayed as bringing happiness to the consumer
B. The product was portrayed as ‘modern’
A. The product was portrayed as time-saving
![Page 25: When did advertising become commonplace in American culture? How did advertisements influence the way people thought about technology? What was the role](https://reader038.vdocuments.us/reader038/viewer/2022110208/56649dd05503460f94ac52b5/html5/thumbnails/25.jpg)
The advertisements you examined have certain features in common. Each advertisement assures the reader that the products of the new technology will help them save time, be modern, and ensure a happy, healthy, and cheerful life. Through the use of powerful images and associations on advertisements, advertisers could encourage people to believe that technology shaped society rather than the other way around. They could also sell their products and, in effect, their brand of “the good life.”
Right!
![Page 26: When did advertising become commonplace in American culture? How did advertisements influence the way people thought about technology? What was the role](https://reader038.vdocuments.us/reader038/viewer/2022110208/56649dd05503460f94ac52b5/html5/thumbnails/26.jpg)
Back to the question
Oops! Missed it!
![Page 27: When did advertising become commonplace in American culture? How did advertisements influence the way people thought about technology? What was the role](https://reader038.vdocuments.us/reader038/viewer/2022110208/56649dd05503460f94ac52b5/html5/thumbnails/27.jpg)
Congratulations on completing the quiz!
End Tutorial