Transcript
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Old KPI’s New KPI’s
Primary Primary
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Secondary Secondary
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Step 1: Invite fans to be
in the mosaic
Step 2: Fan tweets
cheering for
athletes
Step 3: Fan receives digital autograph
and invite to see themselves in
the mosaic
Step 4: Fan’s mind is blown by
seeing themselves in the
Visa Congrats Mosaic
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Adam Russell
Blackplastic.co.uk
@blackplastic
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