Transcript
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What’s new with Google Analytics?

Tim SchneiderUniversity of Alberta Web Strategy

[email protected]@timschneider

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Comments/Questions during

•@sk me!• @timschneider

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About Tim

• GAIQ• Manage Ualberta GA– Plan, implement, customize, analyze, educate

• 4+ years

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About Google Analytics

• Not perfect• Script• Implementation is key• Free = good• Free = bad

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About today

• v5– Mar 17 preview– Apr 20 everyone– Beta

• Interface• Features

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GOOD BAD

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INTERFACE

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MY FAVOURITE…

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FEATURES

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Things to like

• Dates• Segments– Keep– No need for all visits

• Easy to find accounts conventions??• More options• Navigation (state)

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THE BEST…

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EVENTS AS GOALS

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Issues

• Extra page views• Need filters• Separate profiles• Test, test, test

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Events

• Category• Action• Label• Value

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_trackEvent(category, action, opt_label, opt_value

)

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_gaq.push(['_trackEvent','Videos’,'Play’,'Gone With the Wind’

]);

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Benefits

• Goals can be by– Category– Action– Label– Value (=,>,<)– OR combination of above

• Rollup tracking

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You should know

• Bounce rate• Event limit

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Things not to like

• Missing– PDF– Email

• Hard to find (naming conventions???)• Buggy (Beta)• Terminology change• Everything change• XLSX export• Dates: week???

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Bonus tip

• Testing• Google Chrome Extension

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Thank you

• bit.ly/tcon11GA


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