Download - What to Measure Socially. Key Metrics
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What to Measure
Catherine Heeg
Social Media
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Measure & Monitor
96% measure number of fans and
followers, 89% measure traffic, 84% measure mentions, 55% track share of
voice, and 51% track sentiment. (Source: Awareness, Inc.)
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Plan
Repurpose
Customize
Measure
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Measurement tactics
Emphasis on pure financial metrics is waning
Source: http://w
ww
.forbes.com/sites/daviatem
in/2013/12/03/dont-waste-m
oney-make-your-social-m
edia-advertising-sm
arter-more-original-m
ore-effective/
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6 Key Metrics to Measure
#1Gross Views
http://searchenginew
atch.com/article/2067457/6-Key-M
etrics-for-a-Social-Media-M
easurement-D
ashboard-Best-of-SEW-2010-4
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FacebookPage ViewsPaid Reach
Blog Instagram
You-Tube
Channel viewsTwitterFollowers
Followers
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6 Key Metrics to Measure
#2Connections
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FacebookFansPost likes
BlogSubscribers LinkedIn
You-Tube
Subscribers TwitterRetweets
Group comments
Re-Pins
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6 Key Metrics to Measure
#3Audience Engagements
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FacebookCommentsShares
BlogComments LinkedIn
You-Tube
CommentsTwitter@ mentions
Post comments and shares
Comments
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6 Key Metrics to Measure
#4Social Media Referrals
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Website
Web analytics
Referrals
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6 Key Metrics to Measure
#5Social Media Conversions
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Value
Measure Social Conversions
Total Conversions
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6 Key Metrics to Measure
#6My Engagements
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FacebookPinterest
Blog LinkedIn
You-Tube Twitter
Google+ Instagram
YOUR own activity
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YOUR Metrics to Measure
Custom metrics for your business
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Your Goals
Your custom measurements
Growth
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Build your BizTravel, Tourism and Hospitality pros, join the conversation and grow your
business. Click below for more social media
knowledge for our industry.
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Catherine J. HeegCustomized Management Solutions
Phone: 403 726 0171 Fax: 403 726 [email protected] cmsspeaking.com
www.twitter.com/catherineheeg www.linkedin.com/in/catherineheeg
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Knowledge without Action is like no Knowledge at all.
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