Download - What Teens Want Beinggirl Pres
For Girls & By GirlsJune 19th, 2007
Bob Arnold: Beinggirl Global
Dave Knox: P&G Teen External Relations
a personal space
a social space
For Girls & By GirlsJune 19th, 2007
Bob Arnold: Beinggirl Global
Dave Knox: P&G Teen External Relations
a relevant space
what we are & what we are not
we are not
we are
External Beauty
Inner Confidence
we are not we areTargeted Prospect
Girl to Girl
we arewe are notMom is Watching
Big Sister Advice
we arewe are not
Self Indulgent
Self Discovery
we arewe are notOverdone
About Learning
empowermentwe are about
Girl Talk
?
finding yourself
seeing my future
what makes a teen girl community work?
freedomof expression
What Works
trustedinformation
What Works
What Works
a chance toreflect
What Works
responding quickly
What Works
treat me with respect
why do girls come back?
Coming Back
a girl community
Coming Back
ask iris
Coming Back
compelling content
Coming Back
fun & games
Coming Back
communitya secret
when building a community whatquestions should you ask yourself?
Page 14Ask yourself
can you own it?
what do you offer?
Ask yourself
Ask yourself
what willcompell them?
Ask yourself
they come back?why will
Ask yourself
can you sustain it?
Coming BackComing Back
can you protectyour audience?
is it working?
it’s working
1.6 million
it’s working
it’s her journey
it’s working
she’s renewed
it’s working
she’s coming back
it’s working
she’s ready to fly
is it working?
let’s talk.