what story is your portfolio telling?
Jane Falconer-White
@[email protected]
i love a good story
it’s allabout
communication
don’t neglect your shop window
• magic coach and horses• beautiful ballgown• glass slipper• cinderella at ball• prince in love• created happy ending
Fairy godmother services
Project Cinderella
but where is the story?
the really juicy bits
the hero’s journey storyJoseph Campbell’s mono myth
Image from www.decodingcreativity.com
what do you want to do more of?
get to know your hero
make a connection
writing the hero’s journey
the ordinary world and status quo
Image : London Underground, BY-NC, Chris Cabot
the hero receives the call
youyour client
the hero finds the mentor
remote working
tight timescales
working together
plugins
custom development
branding guidelines
data migrationthird party integration
data volume
legal constraints
select your challenges
how do you want to shine?
mini storiesthe challenging obstaclethe inspired solution
repeat…
the hero overcomes the challenges
Image Obstacle, BY, The US Army
triumph - return with the elixir
the ordinaryworld
background - who are they and what do they do?
the call what were their issues?
the mentorhow did they come to engage you?
the challenges
technical, environmentalhow were they overcome?sell products & servicespromote culture
return with the elixir outcomes, future plans
client testimonials
“they really were totally amazing!”
highlight with headings
give your story a great cover
change your own world
what do you want to sell more of?
who are you selling to?
tell the hero’s journey
make it look beautiful
get a testimonial
a hero canbe anyone
batman - the dark knight rises
Photo credit - my own mini superheroes