@VISIONCRITICAL
WHAT SOCIAL MEDIA ANALYTICS CAN’T TELL YOU
Alexandra Samuel, Vision Critical • @awsamuel Jeremiah Owyang, Crowd Companies • @jowyangColby Flint, Discovery Communications • @discoverycommBeth Kanter • @kanter
#SMDATA
#SMDATA
@VISIONCRITICAL
@VISIONCRITICAL #SMDATA
@VISIONCRITICAL #SMDATA
@VISIONCRITICAL
WHAT SOCIAL MEDIA ANALYTICS CAN’T TELL YOU
Alexandra Samuel, Vision Critical • @awsamuel Jeremiah Owyang, Crowd Companies • @jowyangColby Flint, Discovery Communications • @discoverycommBeth Kanter • @kanter
#SMDATA
#SMDATA
The Collaborative Economy:
Insights from Social Media
Jeremiah Owyang@jowyang
@JOWYANG
@JOWYANG
@JOWYANG
@VISIONCRITICAL@JOWYANG
@JOWYANG
@JOWYANG
@VISIONCRITICAL
WHAT SOCIAL MEDIA ANALYTICS CAN’T TELL YOU
Alexandra Samuel, Vision Critical • @awsamuel Jeremiah Owyang, Crowd Companies • @jowyangColby Flint, Discovery Communications • @discoverycommBeth Kanter • @kanter
#SMDATA
#SMDATA
@VISIONCRITICAL
@VISIONCRITICAL
@VISIONCRITICAL
@VISIONCRITICAL
@VISIONCRITICAL
@VISIONCRITICAL
@VISIONCRITICAL
@VISIONCRITICAL
@VISIONCRITICAL
WHAT SOCIAL MEDIA ANALYTICS CAN’T TELL YOU
Alexandra Samuel, Vision Critical • @awsamuel Jeremiah Owyang, Crowd Companies • @jowyangColby Flint, Discovery Communications • @discoverycommBeth Kanter • @kanter
#SMDATA
#SMDATA
Charity Donations andActive Social Media Users
Topline Insights from Vision Critical ResearchSXSW – March, 2014
Beth Kanter, Author, Trainer, and Blogger
What if your data set combined survey data about donation habits with actual social media usage?
Does more social media use equal more donations?
Flickr Photo by tedski
Charity Slacktivists
Actionable Takeaways from Research
• Slack off of slacktivism – active social media users are valuable
• Social channels can be an effective on-ramp for NEW donors, especially more active social media users, but find ways to keep connected
• If you aren’t urging your donors to post about your charity when they donate or encourage them to fundraise on your behalf, you are missing a huge opportunity.
@VISIONCRITICAL
WHAT SOCIAL MEDIA ANALYTICS CAN’T TELL YOU
Alexandra Samuel, Vision Critical • @awsamuel Jeremiah Owyang, Crowd Companies • @jowyangColby Flint, Discovery Communications • @discoverycommBeth Kanter • @kanter
#SMDATA
#SMDATA