Transcript
Page 1: What Social Media Analytics Can't Tell You (SXSW Interactive 2014)

@VISIONCRITICAL

WHAT SOCIAL MEDIA ANALYTICS CAN’T TELL YOU

Alexandra Samuel, Vision Critical • @awsamuel Jeremiah Owyang, Crowd Companies • @jowyangColby Flint, Discovery Communications • @discoverycommBeth Kanter • @kanter

#SMDATA

#SMDATA

Page 2: What Social Media Analytics Can't Tell You (SXSW Interactive 2014)

@VISIONCRITICAL

Page 3: What Social Media Analytics Can't Tell You (SXSW Interactive 2014)

@VISIONCRITICAL #SMDATA

Page 4: What Social Media Analytics Can't Tell You (SXSW Interactive 2014)

@VISIONCRITICAL #SMDATA

Page 5: What Social Media Analytics Can't Tell You (SXSW Interactive 2014)

@VISIONCRITICAL

WHAT SOCIAL MEDIA ANALYTICS CAN’T TELL YOU

Alexandra Samuel, Vision Critical • @awsamuel Jeremiah Owyang, Crowd Companies • @jowyangColby Flint, Discovery Communications • @discoverycommBeth Kanter • @kanter

#SMDATA

#SMDATA

Page 6: What Social Media Analytics Can't Tell You (SXSW Interactive 2014)

The Collaborative Economy:

Insights from Social Media

Jeremiah Owyang@jowyang

Page 7: What Social Media Analytics Can't Tell You (SXSW Interactive 2014)

@JOWYANG

Page 8: What Social Media Analytics Can't Tell You (SXSW Interactive 2014)

@JOWYANG

Page 9: What Social Media Analytics Can't Tell You (SXSW Interactive 2014)

@JOWYANG

Page 10: What Social Media Analytics Can't Tell You (SXSW Interactive 2014)

@VISIONCRITICAL@JOWYANG

Page 11: What Social Media Analytics Can't Tell You (SXSW Interactive 2014)

@JOWYANG

Page 12: What Social Media Analytics Can't Tell You (SXSW Interactive 2014)

@JOWYANG

Page 13: What Social Media Analytics Can't Tell You (SXSW Interactive 2014)

@VISIONCRITICAL

WHAT SOCIAL MEDIA ANALYTICS CAN’T TELL YOU

Alexandra Samuel, Vision Critical • @awsamuel Jeremiah Owyang, Crowd Companies • @jowyangColby Flint, Discovery Communications • @discoverycommBeth Kanter • @kanter

#SMDATA

#SMDATA

Page 14: What Social Media Analytics Can't Tell You (SXSW Interactive 2014)

@VISIONCRITICAL

Page 15: What Social Media Analytics Can't Tell You (SXSW Interactive 2014)

@VISIONCRITICAL

Page 16: What Social Media Analytics Can't Tell You (SXSW Interactive 2014)

@VISIONCRITICAL

Page 17: What Social Media Analytics Can't Tell You (SXSW Interactive 2014)

@VISIONCRITICAL

Page 18: What Social Media Analytics Can't Tell You (SXSW Interactive 2014)

@VISIONCRITICAL

Page 19: What Social Media Analytics Can't Tell You (SXSW Interactive 2014)

@VISIONCRITICAL

Page 20: What Social Media Analytics Can't Tell You (SXSW Interactive 2014)

@VISIONCRITICAL

Page 21: What Social Media Analytics Can't Tell You (SXSW Interactive 2014)

@VISIONCRITICAL

Page 22: What Social Media Analytics Can't Tell You (SXSW Interactive 2014)

@VISIONCRITICAL

WHAT SOCIAL MEDIA ANALYTICS CAN’T TELL YOU

Alexandra Samuel, Vision Critical • @awsamuel Jeremiah Owyang, Crowd Companies • @jowyangColby Flint, Discovery Communications • @discoverycommBeth Kanter • @kanter

#SMDATA

#SMDATA

Page 23: What Social Media Analytics Can't Tell You (SXSW Interactive 2014)

Charity Donations andActive Social Media Users

Topline Insights from Vision Critical ResearchSXSW – March, 2014

Beth Kanter, Author, Trainer, and Blogger

Page 24: What Social Media Analytics Can't Tell You (SXSW Interactive 2014)

What if your data set combined survey data about donation habits with actual social media usage?

Page 25: What Social Media Analytics Can't Tell You (SXSW Interactive 2014)

Does more social media use equal more donations?

Page 26: What Social Media Analytics Can't Tell You (SXSW Interactive 2014)

Flickr Photo by tedski

Charity Slacktivists

Page 27: What Social Media Analytics Can't Tell You (SXSW Interactive 2014)
Page 28: What Social Media Analytics Can't Tell You (SXSW Interactive 2014)
Page 29: What Social Media Analytics Can't Tell You (SXSW Interactive 2014)
Page 30: What Social Media Analytics Can't Tell You (SXSW Interactive 2014)
Page 31: What Social Media Analytics Can't Tell You (SXSW Interactive 2014)
Page 32: What Social Media Analytics Can't Tell You (SXSW Interactive 2014)
Page 33: What Social Media Analytics Can't Tell You (SXSW Interactive 2014)
Page 34: What Social Media Analytics Can't Tell You (SXSW Interactive 2014)

Actionable Takeaways from Research

Page 35: What Social Media Analytics Can't Tell You (SXSW Interactive 2014)

• Slack off of slacktivism – active social media users are valuable

• Social channels can be an effective on-ramp for NEW donors, especially more active social media users, but find ways to keep connected

• If you aren’t urging your donors to post about your charity when they donate or encourage them to fundraise on your behalf, you are missing a huge opportunity.

Page 36: What Social Media Analytics Can't Tell You (SXSW Interactive 2014)

@VISIONCRITICAL

WHAT SOCIAL MEDIA ANALYTICS CAN’T TELL YOU

Alexandra Samuel, Vision Critical • @awsamuel Jeremiah Owyang, Crowd Companies • @jowyangColby Flint, Discovery Communications • @discoverycommBeth Kanter • @kanter

#SMDATA

#SMDATA


Top Related