What price reputation?

@TargetPR

Sarah Bryars, Target Public Relations

What price reputation?

1. The business case for reputation

2. Where reputation comes from

3. How PR fits in

1.The business case for reputation

“At the start of 2013, corporate reputations accounted for nearly 35% of market capitalisation across the FTSE350.”

Reputation Dividend

“Reputation valuation is based on the notion that a company’s corporate reputation creates economic value by building confidence among the investment community that it will deliver the financial returns promised or expected.”

Reputation Dividend

The impact of a crisis on shareholder value?

“Winners gain 10% - Losers lose 15%”

Oxford Metrica

YouGov and PRCA

Three core areas where a strong reputation has a perceived economic value to the business:

1.Performance – attracting business/customers

2.People – pride and motivation

3.Influence – credibility

YouGov and PRCA

Survey of in-house communications directors:

72% say their board believes reputation has an extremely or reasonably strong link with financial performance.

YouGov and PRCA

Who takes responsibility for reputation

in your business?

2. Where reputation comes from

Action

Leadership

Values in action

3. How PR fits in

Public Relations

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Public Relations

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Public Relations

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www.targetgroup.co.uk

Who is taking care of your organisation’s reputation?