Download - What organisational structures & processes do managers use to oversee new product development
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What Organisational Structures & Processes do Managers use to Oversee
New-product Development?
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Common Organisations
Product Managers
New Project Managers
Growth Leaders
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Common Organisations
High Level Management
New Product Department
New Business Initiative Group
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New Project Managers
Johnson and Johnson and Kraft employ new product managers
who report to category managers.
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Growth Leaders
A full time job for Companies most creative and successful managers.
Westinghouse has Growth Leaders.
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New Business Initiative Group
Mimics the venture capital model, backing entrepreneurial people and putting employees in front of their ideas.
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Organisation Types
Cross Functional Teams
Stage Gate System
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Cross Functional Teams
They collaborate and use concurrent new product development to push new products to market.
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Stage Gate SystemDivide the innovation process into stages, with a gate or checkpoint at the end of each.
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Stage Gate System
Ansell applied Stage Gate System and escalated its sales from 4.5%to 13% within 2 yearsHydro Quebec reaped $1billion using Stage Gate System
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Recap• Product Managers • New Product Managers • Growth Leaders• High Level Management• New Product Department• New Business Initiative GroupDifferent Organisational Structures in New-
Product Development.• Cross Functional Teams• Stage Gate System.
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References• http://www.dafont.com/champagne-limousin
es.font• https://hbr.org/1998/07/another-look-at-how
-toyota-integrates-product-development• https://www.google.co.in/search?q=w+l+gore
&biw=1242&bih=566&source=lnms&tbm=isch&sa=X&ei=h5aCVdPkE8Pn8AWcyKkg&sqi=2&ved=0CAgQ_AUoAw#imgrc=_
• http://www.slideshare.net/IbadatSingh/challenges-to-new-product-development-file
• https://leantesting.com/resources/wp-content/uploads/2014/11/challenges-of-being-a-social-vendor.jpg
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Disclaimer
Created by Aakash Tripathi, IIT(BHU), during an internship by Prof. Sameer Mathur, IIM Lucknow.