Esri UC2013 . Technical Workshop .
Technical Workshop
2013 Esri International User Conference July 8–12, 2013 | San Diego, California
What is Location Analytics? Canserina Kurnia
Eric Bowman
Esri UC2013 . Technical Workshop .
Location Analytics Mission
Geo-Enable the Enterprise with Esri’s Open Mapping Platform
Esri UC2013 . Technical Workshop .
spreadsheets
assets
customer records
big data collections
images & video mobile devices
social media
analytics
people
Esri UC2013 . Technical Workshop .
True for All Industries
Sales Marketing Executive Suite
Operations HR Finance
Real Estate
Customer Support
Supply Chain
Customers
Partners Vendors
Service Providers Channels
Esri UC2013 . Technical Workshop .
Successful use of location
Esri UC2013 . Technical Workshop .
? Are approximations acceptable in your business
Esri UC2013 . Technical Workshop .
Mapping Locations
Demo
Done?
Just the First Step!
Imperatives
4
Imperative
Go Beyond Basic Mapping 1
Esri UC2013 . Technical Workshop .
Map Large Volumes of Data Eliminate Map Measles!
Esri UC2013 . Technical Workshop .
Map to Regions Like Postcodes or Provinces
Esri UC2013 . Technical Workshop .
Map to Your Regions Not just administrative areas
Esri UC2013 . Technical Workshop .
Heat Maps & Hot Spots See What’s Statistically Significant
Now You’re Mapping!
Esri UC2013 . Technical Workshop .
Go beyond basic mapping
Demo
Imperative
Enrich Your View of the World 2
Esri UC2013 . Technical Workshop .
Enrich Your Maps + Your Data Information about people, places and businesses
Demographics
Consumer Spending
Market Potential
Supply & Demand
Market Segmentation
Natural Hazards
Landscape Info
Occupation
Labor Force
Media Habits
Traffic
Crime Weather
Growth Trends
Competition
Esri UC2013 . Technical Workshop .
Instant Insight to What’s Going On Where
In the geographic areas that are important to you
Esri UC2013 . Technical Workshop .
Put a Face on Your Customer So you can connect with them better
John Smith 1201 South Main Street Fairfax, VA 22031
Esri UC2013 . Technical Workshop .
Global “Dial Tone” for Demographics
Coverage: • July: 82 Countries • November: 124 Countries
Content: • Everywhere: 100+ variables • Canada: 2,900+ variables • USA: 4,000+ variables
Esri UC2013 . Technical Workshop .
Access to a huge wealth of Geographic Information Places and Areas
InfoGraphics
Reports Maps
Data Enrichment
Esri UC2013 . Technical Workshop .
Demographic & Lifestyle Maps ArcGIS Group
• “Demographics and Lifestyle” Group in ArcGIS Online
• Ready to use maps
• Dynamic Map Layers
• Part of your ArcGIS Subscription
Esri UC2013 . Technical Workshop .
InfoGraphics Dynamic Data Visualizations
• Dynamic and Interactive
• HTML Based
• Works in any browser • Desktop, tablet, phone
• Populated with Information
• Demographic & Lifestyle • Landscape Data
Esri UC2013 . Technical Workshop .
Geographic Data Enrichment Adding geographic context to your data
Address City St ZIP 123 S Main St Fairfax VA 22031
Median Income
Median Age
Tapestry Segment
$77,018 32.4 Laptops & Lattes
+ • Add new columns of information to your data
• Use to slice, dice and analyze your data in whole new ways
• Demographics, Lifestyle and Landscape data
Data Enrichment
Esri UC2013 . Technical Workshop .
Reports pre-formatted PDF and Excel
• Coverage: • Most Countries: 1+ reports • USA: 33 Reports • Canada: 10 Reports
• Run for any area of interest
Esri UC2013 . Technical Workshop .
Enriching data
Demo
Imperative
Use the Map for Analysis 3
Esri UC2013 . Technical Workshop .
More than a Pretty Picture The map becomes a new analytical tool
Esri UC2013 . Technical Workshop .
Maps for Analysis Simple to the Scientific
Esri UC2013 . Technical Workshop .
Map-Based Analysis Drives New Insight
You can query your data… why not your maps?
Where can you get a competitive advantage?
Which customers are in this area?
What Factors are Affecting Profitability in NYC vs. LA ?
What’s the Total Insured Value of Clients in this Area?
Where should I be doing better?
Where is your business most exposed?
Where are people most in need?
Esri UC2013 . Technical Workshop .
Performing analysis
Demo
Imperative
Collaborate with Maps! 4
Esri UC2013 . Technical Workshop .
Use with any Business System
Cloud, On-Premise or Hybrid
Esri UC2013 . Technical Workshop .
BI
• IBM Cognos • MicroStrategy • SAP
Business Objects
CRM
• Microsoft Dynamics CRM
• SalesForce
Collaboration & Productivity
• SharePoint • Office
Focused Apps
• Business Analyst
• Community Analyst
ArcGIS Platform
Esri Location Analytics Apps | 2013 Plan
Esri UC2013 . Technical Workshop .
Share Maps Across Systems One Map Everywhere
MicroStrategy
IBM Cognos
SharePoint
Office
Tablets + Phones
Dynamics CRM
Esri UC2013 . Technical Workshop .
Use the Device at Hand Browser, Phone, Tablet
Esri UC2013 . Technical Workshop .
Share in Presentations Add more “Power” to PowerPoint!
Esri UC2013 . Technical Workshop .
Sharing
Demo
Go Beyond Basic Maps 1
Enrich Your View of the World 2
Use the Map for Analysis 3
Collaborate with Maps! 4
Esri UC2013 . Technical Workshop .
A Great Opportunity for GIS For GIS Analysts For GIS Departments
Esri UC2013 . Technical Workshop .
Questions?
Esri UC2013 . Technical Workshop .
Please fill out the session evaluation
07/09 First Offering ID: 1227 07/12 Second Offering ID: 2198
Online – www.esri.com/ucsessionsurveys Paper – pick up and put in drop box
Thank you…
Esri UC2013 . Technical Workshop . Location Analytics and its Importance to the Education Market