Download - What is Customer Development?
![Page 1: What is Customer Development?](https://reader037.vdocuments.us/reader037/viewer/2022100506/5559519ad8b42a93708b468b/html5/thumbnails/1.jpg)
What is Customer Development?
Mike Fishbein, www.mfishbein.com
![Page 2: What is Customer Development?](https://reader037.vdocuments.us/reader037/viewer/2022100506/5559519ad8b42a93708b468b/html5/thumbnails/2.jpg)
What is Customer Development?
The practice of gaining customer insights through interviews and structured experiments to generate, test, and optimize startup ideas
![Page 3: What is Customer Development?](https://reader037.vdocuments.us/reader037/viewer/2022100506/5559519ad8b42a93708b468b/html5/thumbnails/3.jpg)
Why Do We Do It?
Avoid spending time and money on stuff people don’t want
Build products that people love
![Page 4: What is Customer Development?](https://reader037.vdocuments.us/reader037/viewer/2022100506/5559519ad8b42a93708b468b/html5/thumbnails/4.jpg)
How to Get Startup Ideas
Learn about:Customer pain pointsValue propositions that resonate
![Page 5: What is Customer Development?](https://reader037.vdocuments.us/reader037/viewer/2022100506/5559519ad8b42a93708b468b/html5/thumbnails/5.jpg)
How to Test Startup Ideas
Is this something anyone wants?If yes confidence and convictionIf no what do they want?
or, quickly move on
![Page 6: What is Customer Development?](https://reader037.vdocuments.us/reader037/viewer/2022100506/5559519ad8b42a93708b468b/html5/thumbnails/6.jpg)
How to Build Awesome Products
Gather customer insights to inform product decisions
Objective of an entrepreneur in a free-market economy: Relentlessly serve customers and provide the most possible value
![Page 7: What is Customer Development?](https://reader037.vdocuments.us/reader037/viewer/2022100506/5559519ad8b42a93708b468b/html5/thumbnails/7.jpg)
What it is Not
A silver bullet
Guarantor of success
Easy
Only for cheap or small opportunities
![Page 8: What is Customer Development?](https://reader037.vdocuments.us/reader037/viewer/2022100506/5559519ad8b42a93708b468b/html5/thumbnails/8.jpg)
Other Benefits of Customer Dev
Customer acquisition
Pricing
Copywriting
Content marketing
Competitor research
![Page 9: What is Customer Development?](https://reader037.vdocuments.us/reader037/viewer/2022100506/5559519ad8b42a93708b468b/html5/thumbnails/9.jpg)
To Learn More About Cust Dev...
Video CourseUdemy (http://bit.ly/1bQW22W)
My Book Amazon (http://amzn.to/1cusVFt)
Questions?www.twitter.com/mfishbein
Good luck validating!