“What Everyone Ought To Know About Effectively Using Online and Hybrid Events”
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What Everyone Ought To Know About
Effectively Using Online and Hybrid Events
Presented bySusan Friedmann
The Tradeshow Coach&
Michael DoyleFounder
Virtual Edge Institute
Online Events (Digital or Virtual)
People gathering together connected in
a common environment
Online Events
Trade shows
Job fairs
Conferences
Training
seminars
Meetings
Live events
Simulcasting
Webinars
Webcasts
Hybrid Events
Combination of physicaland digital event
Often runs simultaneously with overlapping content
3 Common Mistakes
Unclear business objectives
Example: PCMA
• Showcase the PCMA brand• Deliver a high-level education program • Give attendees opportunities for networking
• Online event - primary tool for reaching extended audience unable to attend physical meeting
Failing to Use the Right Technology
CREATE Buzzzzzzzzzz
Driving Engagement
Best Practices
Listening Platform
Leveraging Social Media - BDA
Future Direction
The Future…
Technology
Revenue Generation
