What does the future of automotive technology mean for us culturally and commercially?
Daniel WalpoleStrategic Planner
thisisreup.com
“With pure, piloted driving,
the driver can take his hands off the steering wheel. He is liberated to do different
things.”
Rupert StadlerAudi
“Your car is going to be one delightful
computer rolling down the street”
Jen-Hsun HuangCEO Nvidia group
Driverless technology
Connected technology
Where the peddle meets the metal
Task driven Need driven Task driven
Emotional connection
Setting the scene
years of our life is spent in a car4.3
hours a year spent on congested routes91
of cars have just one occupant60%
of people in the UK commute by car57%
of people use apps when bored or killing time68%
Apps per smartphone user23
Value of Apps to UK brands£4b
Average amount, a smartphone user spends through apps each year£89
of leading brands have a smartphone app91%
We turn to technology when bored
Brands exploit this to create new experiences
We tailor our smartphones to ourselves
Location based marketing is key
An opportunity to replicate this with in-car technology
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Media potential
A digital platform where
brands and businesses can
easily create new
experiences
Motor related businesses
interacting with the car and the drivers in real-
time
Brands tailoring personal
content to the right audience…
…at the right time
Brands creating connections
beyond the car…
…user to user…
…device to device
Creating a smartphone experience in a car
Real-time bidding with essential automotive expenses
Real-time data creating more in-depth brand engagements and connections
Connecting the car to a greater digital environment
Smart device first - car second
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Cultural challenges
of people wouldn’t trust a autonomous car without a driver43%
of people wouldn’t want to be a passenger in a driverless car48%
are horrified by the idea of driverless cars16%
Yet more personal data being bought, sold and shared
would rather buy a second-hand carand spend the cash elsewhere67%
would rather invest in the latest smartphone model than a new car65%
don’t see any great value in digitally connected cars49%
Distrust in driverless technology
Lack of understanding in how insurance and motoring laws will change
General distaste for personal data being sold
New marketplace is less engaged with the automotive industry
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Creating cultural acceptance
Identify the ‘soft’ culturally acceptable opportunities
Right content
Right device
Right time
Right content
Right device
Right time
Thank you
Daniel WalpoleStrategic Planner
thisisreup.comlinkedin.com/in/danielwalpole