What Does Success Look Like?Heather Green – Editor in Chief/Head of Content Marketing
1
CAE
SARS E
NTE
RTAINM
EN
T® | PR
OPR
IETARY AN
D
CO
NFID
EN
TIAL
Why is it so hard?
2
CAE
SARS E
NTE
RTAINM
EN
T® | PR
OPR
IETARY AN
D
CO
NFID
EN
TIAL
This is what I measure…
3
CAE
SARS E
NTE
RTAINM
EN
T® | PR
OPR
IETARY AN
D
CO
NFID
EN
TIALInfluencer Marketing: great idea or best hustle ever?
Takeaways: 1. Focus the influencer journey on her chosen vertical and the content will be true to both
her brand AND yours. It will be authentic, organic and she might actually post more because she is legitimately having a fantastic trip. We created new, influential brand advocates.
2. Reach and impressions are important, but leveraging the audience strategically and thoughtfully to create organic engagement is key.
3. Picking influencers with multi-channel reach rather than a single-channel audience gleans the most measurable impact.
4
CAE
SARS E
NTE
RTAINM
EN
T® | PR
OPR
IETARY AN
D
CO
NFID
EN
TIAL
How I create success…
1.Research and Understand My Customer2.Create stuff that is interesting and helpful– if I
wouldn’t share it, I won’t publish it.3.Distribute Multichannel4.Measure and Analyze5.Repurpose
5