Transcript
![Page 1: What does data tell you about the customer journey?](https://reader033.vdocuments.us/reader033/viewer/2022051520/58ee1a541a28ab18508b46b1/html5/thumbnails/1.jpg)
Is your data telling you the whole story about your customer’s journey?
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Think of consumer data as a trail…
IBMAnalytics
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It’s up to you to understand and piece together each customer’s profile using all of your structured
and unstructured data.
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What might you uncover?
IBMAnalytics
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Brand loyalty
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Marketing preferences
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Preferred time to make purchases
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Social activity and influence
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Recent purchases
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Shopping patterns
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Preferred points of sale
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Now, what will you do with it?
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Apply customer insights on the path to purchase.
Drive consumer engagement.
Optimize your operations.
Fuel revenue.
IBMAnalytics
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Secure a contextual view of the consumer with
IBM’s solutions for Consumer Products.
Learn more: http://ibm.co/consumeranalytics